Pay : $90,000.00 - $120,000.00 per year
Note : This position follows a hybrid schedule. Employees must be on-site at the Blue Bell, PA office three days per week, with flexibility to work remotely two days per week.
Note : The qualified candidate for this position must have previous experience in a law firm marketing or communications role (personal injury experience strongly preferred).
About Our Client
Our client is a highly respected Pennsylvania-based personal injury law firm known for its integrity, innovation, and life-changing results. They combine empathy with excellence, providing clients with exceptional representation during some of the most difficult times of their lives. As the firm continues to grow, they are seeking a Director of Marketing and Communications to lead the firms strategic marketing initiatives, oversee creative direction, and build brand presence across traditional and digital platforms.
Job Description
The Director of Marketing and Communications will develop and execute the firms overall marketing strategy, managing both internal and external resources to drive brand awareness, business growth, and client engagement. This role combines strategic planning, creative direction, and hands-on leadership to ensure the firms voice and reputation reflect its core values of compassion and advocacy.
Key Responsibilities :
- Establish and oversee overall marketing goals, objectives, and budgets
- Manage all media-related vendors, including PR, SEO, digital, and creative agencies
- Oversee production of television, billboard, and online advertising campaigns
- Coordinate, plan, and execute special events aligned with the firms strategic goals
- Lead creative brainstorming sessions, scriptwriting, and TV commercial production (including talent coordination and attorney / client appearances)
- Supervise all graphic design projects, publication submissions, newsletters, and firm-wide announcements
- Research and analyze market data for strategic planning and firm positioning
- Manage Google marketing (LSA / PPC) and social media platforms in collaboration with SEO vendors
- Oversee public relations efforts, including press releases, interviews, and community engagement
- Supervise a marketing assistant and external media vendors
Qualifications
Bachelors degree in Marketing, Communications, or related field (Masters preferred)Prior experience in a law firm marketing role required; personal injury experience highly preferred7+ years of marketing experience, including leadership and vendor managementStrong creative, strategic, and analytical skillsExceptional writing and communication abilitiesProven ability to manage multiple projects and meet deadlinesExperience managing SEO / SEM, PPC, social media, and PR initiativesLeadership qualities with a collaborative and motivating management styleWhy This Is a Great Opportunity
Key leadership role within a respected and fast-growing personal injury law firmAutonomy to shape the firms brand and creative strategyHybrid schedule with flexibilityCompetitive compensation with year-end bonus potentialComprehensive benefits, including :100% employer-paid health insurance for employees401(k) with 3% safe harbor contributionDental, vision, and HSA optionsGenerous paid time off and flexible schedulingOn-site fitness center and employee appreciation programsJPC-427
Job Type : Full-time
Benefits :
401(k)Dental insuranceFlexible scheduleHealth insurancePaid time offVision insurance