Senior Marketing Manager - Strategic Initiatives

Senior Marketing Manager - Strategic Initiatives

Experience a mission-driven career at NewYork-Presbyterian, one of the nation's most comprehensive academic health care delivery systems. In collaboration with two renowned medical schools, Weill Cornell Medicine and Columbia University College of Physicians & Surgeons, NewYork-Presbyterian is consistently recognized as a leader in medical education, groundbreaking research, and innovative, patient-centered clinical care.

The Senior Marketing Manager will lead strategic initiatives and high-impact projects that enhance visibility, engagement, and operational effectiveness across the organization. This role blends strategy development, project leadership, and strategically leveraging content in digital channels, with opportunities to shape how we communicate and connect with key audiences. You will work closely with the Chief Marketing & Communications Officer and the full Marketing and Communications Management Team to fuel the organization's 3-5 year strategic vision with a focus on improving operational efficiency, elevating cross-functional collaboration, and supporting organization transformation. You'll help to navigate ambiguity, translate complex briefs into actionable plans with clear recommendations on format, channel, and messaging. Additionally, drive forward a deeper understanding of AI, automation, identifying trends in content, improving discoverability and engagement through SEO, personalization, and emerging technologies. Familiarity with content project management, analytics platforms, and digital marketing tools is critical to this role.

This is a full time day shift position working 4 days at our Corporate Office in mid-town Manhattan, and the ability for 1 day remote.

Preferred Criteria :

• Familiarity with content development operations in digital channels, analytics platforms, and digital marketing tools
• Understanding of AI, automation, and emerging trends in content and technology
• Experience in healthcare, academic, or mission-driven organizations

Required Criteria :

Join a healthcare system where employee engagement is at an all-time high. Here we foster a culture of respect, belonging, and inclusion. Enjoy comprehensive and competitive benefits that support you and your family in every aspect of life. Start your life-changing journey today.

Please note that all roles require on-site presence (variable by role). Therefore, all employees should live within a commutable distance to NYP. NYP will not reimburse for travel expenses.

NewYork-Presbyterian Hospital is an equal opportunity employer. Salary Range : $145,000-$186,500 / Annual