Head of Marketing US& EU

GenScript / ProBio • Pennington, NJ, US

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Job Description

About GenScriptGenScript Biotech Corporation (Stock Code : 1548.HK) is a global biotechnology group. Founded in 2002, GenScript has an established global presence across North America, Europe, the Greater China, and Asia Pacific. GenScript's businesses encompass four major categories based on its leading gene synthesis technology, including operation as a Life Science CRO, enzyme and synthetic biology products, biologics development and manufacturing, and cell therapy.GenScript is committed to striving towards its vision of being the most reliable biotech company in the world to make humans and nature healthier through biotechnology.About ProBioProBio proactively provides end-to-end CDMO service from drug discovery to commercialization with proactive strategies, professional solutions and efficient processes in cell and gene therapy, vaccine, biologics discovery and antibody protein drug to accelerate drug development for customers. ProBio's total cell and gene therapy solution covers CMC of plasmid and virus for IND filing as well as clinical manufacturing and commercial manufacturing.

About the Role :

ProBio is seeking a Head of Marketing with focus on Americas and Europe to accelerate our sales pipeline and strengthen brand and market presence across the US and Europe. This role will lead a small, high-impact team that works closely with Sales and global marketing partners to activate strategic priorities through regional execution. The ideal candidate has strong digital content and demand generation experience and drives flawless regional execution aligned with brand. They thrive in strategizing, developing, executing, and measuring the performance of content initiatives to drive growth for the business

Responsibilities :

Lead and mentor a team of content and regional marketers
Own the development of the annual marketing plan for US / EU.
Convert strategy to execution and track KPIs progress monthly.
Identify customer insights across modalities to create strong brand and portfolio value propositions
Champion brand consistency across all external and digital content, creating guidelines and processes that ensure a unified brand narrative.
Acquire a detailed understanding of our customers, their difficulties and reasons for making decisions, drive value propositions and messaging that resonate with customers at every stage of the sales process.
Develop and execute a comprehensive regional marketing plan aligned with global campaigns, product launches, and strategic sales priorities
Drive demand generation through regional programs such as third-party trade shows, seminars, webinars, ABM and owned in region strategic events
Explore Account-Based Marketing (ABM) programs for strategic accounts and segments, in close partnership with Sales
Serve as a trusted partner to regional Sales leadership, aligning on go-to-market priorities and pipeline goals
Own regional marketing pipeline targets and ensure alignment with business objectives
Source and leverage critical metrics to advise and monitor field marketing performance and optimize strategies to maximize ROI

Qualifications :

10+ years of experience in marketing, content strategy, or demand generation, preferably within the life sciences, biotech, or CDMO sectors.

Proven track record of driving strong value propositions through customer and market understanding

Expertise in content and event strategy, third party networking and partnering ecosystems

Experience with digital platforms and factors to drive engagement success.

Experience working in a global organization with regional responsibility

Exceptional leadership skills with the ability to motivate and grow high-performing teams

Highly organized, with the ability to lead multiple projects and meet deadlines in a fast-paced environment.

Data-driven mindset with the ability to translate marketing performance into demand generation and measurable pipeline growth in partnership with Sales

Excellent communication, influence, and stakeholder management skills

Bachelor's degree in Life Sciences preferred

Ability to travel in region of responsibility 25%

#LW

#PB

GenScript USA Inc / ProBio Inc. is a proud equal opportunity / affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic / civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

GenScript USA Inc. / ProBio Inc. maintains a drug-free workplace.

Please note : Genscript USA Inc. / ProBio Inc. will only contact candidates through verified application sources. GenScript / Probio does not request personal information from candidates through individual email or any other platform.

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Head Of Marketing • Pennington, NJ, US