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Business Development Sales Representative

Business Development Sales Representative

FGS-WI LLCMilton, WI, US
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Job Description

Job Description

Company Overview :

Freedom Graphic Systems is a leading innovator in the print and direct mail industry, dedicated to delivering cutting-edge solutions that help businesses connect with their customers. With a reputation for quality, reliability, and exceptional client service, we specialize in creating impactful print campaigns, personalized direct mail pieces, and integrated marketing solutions. We are seeking a highly motivated and results-oriented Business Development Sales Representative to join our dynamic team and drive growth.

Job Summary :

The Business Development Sales Representative will be responsible for identifying, prospecting, and acquiring new business clients within the print and direct mail industry. This role requires a proactive, investigative approach to generating new qualified leads, building strong client relationships, understanding their marketing objectives, and presenting tailored print and direct mail solutions. The ideal candidate will be a strategic thinker, have excellent communication skills, and a deep understanding of direct mail print production processes and direct mail marketing strategies.

Key Responsibilities :

  • New Business Development :

Actively research and identify potential new clients and market opportunities through various channels (e.g., online research, networking, referrals, industry events, etc.).

  • Initiate contact with prospective clients via cold calls, emails, LinkedIn & Social Media outreach, and / or other effective methods to generate qualified leads.
  • Create compelling reasons why prospective clients would be willing to meet and exchange information.
  • Conduct needs assessments to understand clients' marketing challenges and objectives related to print and direct mail.
  • Work with Freedom’s internal team to develop customer-specific solutions that support client objectives and / or address challenges.
  • Sales Process Management :

    • Develop and deliver compelling presentations and proposals showcasing our print and direct mail capabilities and how they align with client needs.

  • Assist estimating with pricing strategy and contracts, ensuring profitability and client satisfaction.
  • Manage the sales pipeline efficiently from lead generation to closing, utilizing CRM tools to track progress and report on activities.
  • Client Relationship Management :

    • Build and maintain strong, long-lasting relationships with new clients, acting as a trusted advisor for their print and direct mail needs.

  • Collaborate with internal teams (e.g., estimating, production, marketing, client services) to ensure seamless execution of projects and client satisfaction.
  • Regularly follow up with clients to ensure their ongoing needs are met and to identify opportunities for additional services.
  • Market and Industry Knowledge :

    • Stay up to date with industry trends, emerging technologies, and competitive landscapes within print, direct mail, and integrated marketing.

  • Understand relevant print technologies (e.g., web-offset, digital, wide format), finishing options, postal regulations, and direct mail best practices.
  • Become an expert in the challenges and opportunities of our clients and prospects’ businesses and their respective industries.
  • Goal Achievement :

    • Meet or exceed assigned sales quotas and targets.

  • Contribute to the overall growth and success of the sales department and the company.

    • Qualifications :

  • Minimum of 5-7 years of proven successful experience in sales, specifically within the print, direct mail, marketing services, or related industries.
  • Possess a "hunter" mentality with a passion for sales and a drive to succeed.
  • Demonstrated ability to strategically prospect, qualify, present, and close new business opportunities.
  • Demonstrated ability to articulate complex solutions clearly and concisely.
  • Experience selling consultatively to all levels of decision makers.
  • Strong understanding of print production processes, direct mail strategies, postal regulations, and marketing principles.
  • Exceptional communication, presentation, negotiation, and interpersonal skills.
  • Highly organized, self-motivated, and able to work independently and as part of a team.
  • Proficiency in CRM software (e.g., HubSpot) and Microsoft Office Suite.
  • Bachelor’s degree in business, Marketing, Communications, or a related field (or equivalent work experience).

    • Preferred Skills :

  • Experience with integrated omni-channel marketing campaigns that include print and digital components.
  • Existing network of contacts within target industries for print / direct mail services.

    • Benefits :

  • Freedom offers a competitive salary and a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a retirement savings plan.
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