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AI Director Demand Generation
AI Director Demand GenerationTomorrow.io • Boston, MA, United States
AI Director Demand Generation

AI Director Demand Generation

Tomorrow.io • Boston, MA, United States
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Overview

As the first AI Director of Enterprise Growth at Tomorrow.io, you will play a pivotal role in shaping and scaling high-quality pipeline growth for our enterprise business. This is a hands-on role that blends creativity, analytics, and automation to deliver measurable impact. You will own the strategy and execution of digital campaigns, oversee website optimization, drive GEO / SEO strategy, and design and optimize marketing automation processes such as lead routing, scoring, and system integration. You will partner closely with sales, product marketing, and external vendors to ensure Tomorrow.io continuously drives demand, awareness, and conversion at scale.

This role reports to the Chief Product & Engineering, with a close working partnership with Marketing and Enterprise teams. Our Boston teams work in a hybrid capacity, collaborating at least 2 days onsite per week. Ideal candidates will be based in the greater Boston area.

What you bring

  • 5-7 years of experience in growth marketing, demand generation, or digital marketing; B2B SaaS with an enterprise focus is a must.
  • Proven track record of building and scaling growth programs that deliver measurable pipeline.
  • Hands-on experience managing and optimizing paid media campaigns, particularly on .
  • Strong background in website optimization and GEO / SEO, with experience leading testing and performance improvement initiatives.
  • Expertise with HubSpot, Salesforce, GA4, Ads Manager, Google Ads, and GEO / SEO tools such as Ahrefs or SEMrush.
  • Experience working with external vendors or agencies to extend capabilities and scale programs.
  • Experience in growth-stage startups or tech-driven environments, ideally where automation and tooling were key to scaling demand.

What you'll do

  • Lead enterprise growth through an AI-first approach, embedding automation and data-driven decision-making into every channel and campaign.
  • Lead website optimization efforts, implementing testing frameworks and conversion strategies to improve performance.
  • Build, manage, and optimize marketing operations and automation workflows, including lead routing, scoring, integrations, and CRM processes (HubSpot, Salesforce, enrichment tools, etc.).
  • Oversee paid media campaigns (, Google, etc.), ensuring effective targeting, messaging, and ROI.
  • Direct GEO / SEO initiatives, including strategy development and management of external partners / agencies.
  • Analyze, report, and present campaign performance to leadership, using insights to refine future strategies.

    • Tomorrow.io is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex, gender identity or expression, sexual orientation, age, disability, or any other legally protected characteristics. We participate in the E-Verify program where required by law.

    We are committed to a workplace culture that values fairness and equal opportunities. Salary range and benefits are described in the job posting and may vary based on location, level, and experience. Relocation assistance may be offered for certain roles. Tomorrow.io is dedicated to providing reasonable accommodations in the recruiting process. If you need accommodations due to a disability, please let us know at jobs@tomorrow.io.

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    Director Demand Generation • Boston, MA, United States