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VP, Search
VP, SearchMRM McCann • New York, NY, United States
VP, Search

VP, Search

MRM McCann • New York, NY, United States
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At MRM New York, we bring together data, strategy, creativity, and media to deliver connected experiences that drive meaningful results. As a globally recognized media marketing and advertising agency, we partner with some of the world's most iconic brands to craft campaigns that move people and grow business. We believe in collaboration, innovation, and empowering emerging talent to make an impact from day one.

MRM is seeking a results-oriented and visionary VP, Search to lead and evolve our paid search practice. In this senior leadership role, you will oversee the development, execution, and optimization of performance-focused search campaigns across a portfolio of top-tier clients. You'll lead cross-functional teams, own client relationships, and guide innovation in audience targeting, automation, and omnichannel integration.

This role requires deep technical expertise in search marketing, strategic leadership capabilities, and a proven ability to turn performance data into actionable insight. The ideal candidate is as comfortable in client boardrooms as they are in campaign platforms-bringing a hands-on, agile mindset to a rapidly evolving discipline.

In This Role, You Will :

  • Lead the strategy, development, and execution of paid search and SEO programs across Google, Microsoft, and emerging search platforms
  • Serve as the senior strategic advisor for clients on all things search-balancing performance goals with broader marketing objectives
  • Oversee account health, performance optimization, and innovation in bidding, audience segmentation, and search automation
  • Guide the integration of search with other digital channels (social, display, video) to support full-funnel planning
  • Build and mentor a high-performing team of paid search specialists, and performance strategists
  • Collaborate with analytics and data science teams to develop dashboards, attribution models, and actionable reporting frameworks
  • Maintain strong relationships with platform partners (Google, Microsoft, etc.) and stay ahead of search trends and algorithm updates
  • Lead new business efforts, pitch development, and cross-functional collaboration to grow agency revenue and search capabilities
  • Translate complex data into clear, compelling client presentations and insights

What We Are Looking For :

  • Bachelor's degree in Marketing, Digital Media, Analytics, or a related field (advanced degree a plus)
  • 13-18 years of experience in performance marketing with a deep focus on paid search strategy
  • Expert-level knowledge of Google Ads, Microsoft Advertising, Google Search Console, Google Analytics, and bid management tools (e.g., SA360, Marin, Skai)
  • Proven track record of managing multimillion-dollar search budgets and delivering measurable ROI
  • Strong leadership experience with cross-functional team management and mentorship
  • Exceptional analytical, problem-solving, and communication skills
  • Familiarity with keyword research tools, platforms (e.g., SEMrush, BrightEdge, Moz), and tag management
  • Experience working in an agency environment with large-scale clients and complex reporting structures
  • Entrepreneurial, adaptable, and committed to staying ahead in an ever-changing performance landscape
  • About MRM :

    MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with Data and Martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. MRM is part of McCann Worldgroup and the Interpublic Group of companies, with 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com .

    At MRM, we value a culture in which all people are treated with dignity, fairness and respect. We're committed to fostering a positive environment free from harassment and discrimination. We empower individuals to take action and be creative when solving problems. And we expect self-awareness and accountability from team members at all levels of the organization. This is much more than a statement - it's in the act of living our daily lives.

    The salary range for this position is $180,000 to $220,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.

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