Marketing Content Strategist IV Job at Commonwealth Care Alliance in Boston

Overview 011130 CCA-Marketing & Communication

Position Summary :

Reporting to the Manager, Marketing Operations, the Content Strategist IV is responsible for the development and strategy of content for member and / or provider materials and collateral.

Supervision Exercised :

No, this position does not have direct reports.

Massachusetts Market Contract Key Personnel :

No, this position is not identified in the contract / s as key personnel.

Essential Duties & Responsibilities :

Curate, capture, write, and produce content that reinforces the company's brand positioning

Deploy campaigns from ideation to implementation

Develop interesting plan language content to improve audience experience

Execute communications for the appropriate channel delivery

Ensure production of materials is on time and within budget

Assist with assignment of departmental work queue

Ensure a unified content calendar is effectively created, maintained, and followed and is relevant to key programs and initiatives

Confirm all regulatory and accreditation requirements are adhered to in materials created and utilized

Conduct regular content audits to ensure adherence to corporate policies, standard operating procedures and style guides

Guide team efforts to create comprehensive communication plans in support of business needs, regulatory requirements and organizational goals

Utilizing consultative methods, collaborate and coordinate with key internal stakeholders and external business partners

Facilitate gathering of customer data insights and leverage data to evaluate content strategy and management

Establish measurements and monitor communication plan execution; provide ongoing feedback and recommendations for improvements

Lead large and complex projects to ensure strategies, goals and milestones are achieved

Conduct training and provide guidance on department processes and procedures for new team members

Support the development and maintenance of team processes, manuals and guides

Create and implement process improvement efforts

Provide communication expertise and serve as communications lead on internal work groups / committees to support organizational initiatives and efforts

Perform any other job duties as requested

Working Conditions :

Standard office conditions.

Required Education (must have) :

Bachelor's degree in Marketing, Public Relations, Journalism, Communications, or related field or equivalent work experience is required

Desired Education (nice to have) :

Required Licensing (must have) :

None

Desired Licensing (nice to have) :

MA Health Enrollment (required if licensed in Massachusetts) :

No, this is not required for the job.

Required Experience (must have) :

Minimum of seven (7) years of experience writing consumer-friendly, plain language content is required

Experience in content implementation across multiple platforms and mediums / channels

Experience writing health care-related content is preferred with a deep understanding of subject lines, call to action (CTAs) and writing styles that drive engagement

Desired Experience (nice to have) :

Required Knowledge, Skills & Abilities (must have) :

Microsoft Office proficient

Experience using visual software, such as PowerPoint and Visio

Project management skills

Demonstrate a good balance of creative, editorial, and technical skills

Excellent attention to detail

Oral, written, and interpersonal communication skills

Knowledge of marketing practices, tactics and trends

Cross-functional team skills

Ability to work independently

Time management skills

Decision making / problem solving skills

Required Language (must have) :

Desired Knowledge, Skills, Abilities & Language (nice to have) :

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