Direct Marketing Director
AAA Life Insurance Company is a dynamic and innovative insurance company committed to delivering exceptional products / services to our customers. We pride ourselves on fostering a collaborative and forward-thinking work environment that encourages creativity and growth. As we expand our marketing team, we are seeking a highly motivated and strategic Direct Marketing Director to join us in driving targeted marketing initiatives.
The Director will play a pivotal role in developing and executing marketing strategies within a specific life insurance product line to reach and engage specific customer segments identified by the organization. The ideal candidate will have a strong background in direct marketing, exceptional project management skills, and the ability to collaborate effectively with internal and external stakeholders.
Responsibilities
Strategy Development :
- Develop and implement creative and data-driven direct marketing strategies to reach and resonate with target customer segments with life insurance offers.
- Analyze market trends, customer insights, and competitive intelligence to inform and optimize product marketing strategies.
- Partner with internal research team and to inform learning objectives for direct marketing programs.
- Lead a team of direct reports in collaboration with dedicated analytics resources to deliver on sales and profitability goals for life insurance products.
Campaign Planning and Execution :
Plan and execute the development of creative strategies for direct mail and digital campaigns including creative briefs, concept development, and creative approvals.Collaborate with cross-functional teams to ensure seamless integration of direct marketing initiatives with overall marketing plans.Work closely with marketing operations team on the execution of campaigns developed in support of your dedicated product line.Stakeholder Management :
Liaise with internal marketing and brand teams to ensure alignment with brand guidelines.Manage external creative agencies to develop new creative treatments for testing across customer segments and product lines.Partner with key stakeholders across the enterprise to ensure marketing approaches align with enterprise strategies include product, sales and member services.Work closely with product organization to identify opportunities to improve offers and inform product development initiatives.Data Analysis and Optimization :
Utilize analytics tools and performance metrics to measure the effectiveness of direct marketing campaigns.Identify areas for improvement and optimization and make recommendations for strategies to enhance campaign performance.Develop deep understanding on all analytic and financial measures relevant to life insurance products and campaign performance.Budget Management :
Manage and allocate budgets effectively, ensuring that direct marketing initiatives deliver a strong return on investment.Qualifications
Bachelor's degree in marketing, Business, or a related field is a plus
10+ years proven experience in direct mail acquisition marketing, with a track record of successful campaign development and execution.Omni-channel marketing experience in the insurance industry preferred.Strong project management skills with the ability to manage multiple projects simultaneously.Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and external partners.Analytical mindset with proficiency in data analysis tools and a focus on results-driven decision-making.What can we offer?
Enjoy a hybrid work environment that promotes work-life balance.Comprehensive medical, dental, and vision coverage starting from your first day.Employer 401k match and employer contribution to a pension plan.Generous PTO and paid parental leave to support your family needs.