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Industry Marketing Manager

Industry Marketing Manager

VirtualVocationsSacramento, California, United States
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A company is looking for an Industry Marketing Manager - Hospitality & Travel.

Key Responsibilities

Develop and execute industry-specific marketing strategies aligned with company objectives

Collaborate with Sales to improve lead generation and conversion for top accounts

Analyze the B2B buying process to create targeted campaigns for key personas and buying groups

Required Qualifications

Bachelor's degree in Marketing, Business, or related field; MBA preferred

7+ years of B2B marketing experience, ideally in enterprise settings and the Hospitality / Travel or tech platform sectors

Strong understanding of the B2B buying process and enterprise sales cycle

Proven success in building and engaging B2B personas and communities

Established network within Hospitality and Travel industries

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Industry Marketing Manager • Sacramento, California, United States

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