Senior Data Scientist

Contract Data Analyst - Sales & Marketing Analytics

Contract Position | 12-18 Months | Finance Department

We are seeking a mid-level Data Analyst to support a finance team with critical sales and marketing effectiveness analysis for an upcoming product launch. This role offers the opportunity to shape our analytical approach and directly influence strategic decisions in a direct-to-consumer environment.

Role Overview

As a Data Analyst supporting our finance department, you will analyze sales and marketing performance, evaluate customer acquisition strategies, and provide actionable insights to optimize our new product launch. We're looking for someone who brings fresh analytical perspectives and can validate innovative ideas through data-driven analysis.

Key Responsibilities

Analyze sales and marketing effectiveness metrics for new product launch initiatives

Conduct account-level analysis to identify trends, opportunities, and areas for optimization

Evaluate market development strategies and customer acquisition channels

Build and maintain dashboards and reports using Power BI or similar tools

Develop new analytical frameworks and methodologies to measure campaign performance

Collaborate with finance, marketing, and sales teams to define KPIs and success metrics

Present findings and recommendations to leadership

Identify data quality issues and recommend improvements

Requirements

Required Qualifications

Bachelor's degree in Data Analytics, Statistics, Business, Finance, or related field

3-5 years of experience in data analysis

Strong background in sales and marketing analytics

Experience with account analysis and customer segmentation

Proficiency in SQL and data manipulation

Advanced Excel skills

Demonstrated ability to translate complex data into actionable insights

Strong communication and presentation skills

Self-starter who can propose and validate new analytical approaches

Highly Desired Qualifications

Experience with Microsoft Power BI or similar BI tools (Tableau, Looker)

Experience supporting new product launches or go-to-market initiatives

Prior experience with direct-to-consumer (DTC) business models required

Knowledge of marketing attribution models and customer lifetime value analysis

Experience with market development and expansion analytics

Contract Details

Duration : 12-18 months (6-month initial contract with extension)

Level : Mid-level

Schedule : 40 hours per week

Location : Hybrid 3+ days per week in Minneapolis North Metro

Compensation : W2 Hourly

Benefits

120 Hours of accrued PTO. 401k program with 3% company contribution.