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Brand & Product Strategy Manager

Brand & Product Strategy Manager

CharCharmsWheeling, Illinois, United States
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About the Role

We’re looking for a scrappy, creative, and highly organized Head of Brand & Product Strategy — someone who can turn an idea into mood boards and make awesome products actually come to life.

You’ll work side-by-side with our founder every day, helping bring new products and collections to life across CharCharms, Wall Candy, and future brands. You’ll take a scattered list of ideas (“stick-on charms, a bottle line, a new fall collection”) and turn them into a smart, strategic launch calendar — and then own the product development process.

You’ll be responsible for making sure everything we launch feels cohesive, on-brand, and better than what we’ve done before.

This role is perfect for someone who loves startups, thrives in ambiguity, and has a strong eye for product, brand, and execution.

What You'll Do :

Product Strategy & Pipeline

  • Take founder ideas and turn them into a clear, prioritized launch roadmap
  • Proactively pitch new products or collection themes based on trends and data
  • Coordinate product lifecycle with our supply chain manager to ensure important milestones are being met

Brand & Creative Strategy

  • Elevate how each brand shows up across products, packaging, and marketing within our various channels : D2C, e-commerce, and various retail partners.
  • Build creative briefs to provide direction for collections and campaigns.
  • Make sure everything looks, feels, and communicates the brand perfectly from Voice, to Packaging, to Product.

    • Launch Planning & Project Management

  • Create and manage a clear, rolling 90-day launch calendar
  • Run weekly cross-functional check-ins to keep projects on track
  • Track tasks, deadlines, and team dependencies in Notion or Airtable
  • Flag blockers, re-prioritize when needed, and keep things moving forward

    • Marketing Alignment

  • Work closely with the marketing manager to align content, influencer, and email strategies with upcoming launches.
  • Make sure campaign rollouts are cohesive and reflect the product’s story and overall brand.
  • Brief freelancers, or agencies as needed.

    • You’ll Thrive Here If You...

  • Have 3–6+ years experience in product development, project management brand strategy, or launch roles at a consumer brand (CPG, beauty, lifestyle, DTC)
  • Are both a thinker and a doer - you love strategy, but you also get things done
  • Have a great eye for aesthetics, packaging, and creative (do you analyze the Target shelves every shopping trip?)
  • Are highly organized and thrive when building systems from scratch
  • Are entrepreneurial, scrappy, fast-moving, and calm under pressure
  • Can work in person 5 days a week and love being part of a collaborative, female-led team

    • Tools You'll Likely Use

  • Notion or Airtable (launch tracking, product roadmap)
  • Canva, Figma, or Photoshop (visual direction, not design execution)
  • Shopify, TikTok Shop, Klaviyo (working alongside the eComm + marketing team)
  • Google Drive (briefs, calendars, shared assets)

    • How You’ll Know It’s Working (3-Month Goals)

  • We have a clear launch calendar with multiple drops fully planned
  • Every product has a corresponding creative + marketing rollout
  • You’re managing timelines, keeping the team moving, and taking pressure off the founder
  • You’ve already improved how the brand looks and feels across at least one major launch

    • Compensation & Benefits

  • Full-time salary : Based on experience, ($70k - $90k)
  • Paid time off : Unlimited PTO (with 30-day notice for longer breaks)
  • 401k, Health & dental insurance : Provided
  • Work environment : In-person 4-5 days a week, fast-paced, and highly collaborative with a female-led team

    • How to Apply

    Email with :

  • A short note on why this role is exciting to you
  • Your resume or LinkedIn
  • A brand or recent product launch you admire - and why!!
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    Manager Brand Strategy • Wheeling, Illinois, United States

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