Associate Director, Integrated Media Planning

Associate Director Of Media Planning

The Associate Director of Media Planning leads the strategic direction and is tasked with being a marketing partner for the clients. The expectation of the Associate Director is to be an expert on the clients' business and a leader on the day-to-day client business and within the agency. You will be responsible for demonstrating a strong working knowledge of the media space, for both digital and traditional channels, and available media research. This individual is responsible for identifying business opportunities and solutions on a regular basis.

The Associate Director sets the tone for how the account is managed, by assuring focus on key client objectives and delivering appropriate resources while maintaining profitability. A strong passion for seeing media plans come to life with flawless execution is a must. This role reports to the Group Director of Planning and is based in Detroit.

Responsibilities :

• Accountable for media plan output timeliness, accuracy, and overall excellence.
• Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client's marketing goals and apply to strategic recommendations.
• Work closely with activation department leads (programmatic, social, search, retail search, and shopper) to outline appropriate processes and timelines to ensure flawless execution across national, local and regional media campaigns.
• Comfortable utilizing data for storytelling and familiar with general media analytics and MMM models.
• Build & maintain trusting, collaborative relationships with clients at appropriate levels.
• Accurately represent the client's point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client.
• Understand and analyze the root causes of problems and develop ways to rectify.

Qualifications :

The anticipated salary range for this position is $68,000-$110,000. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and / or other benefits also are available.

Location : Detroit

Brand : Carat

Time Type : Full time

Contract Type : Permanent

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