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Digital Marketing Manager - SMBC
Digital Marketing Manager - SMBCServiceMaster • Atlanta, GA, US
Digital Marketing Manager - SMBC

Digital Marketing Manager - SMBC

ServiceMaster • Atlanta, GA, US
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Description

Own Your Future!

At ServiceMaster, we embrace a “ Think Like An Owner ” mindset that sets us apart. Here, passion sparks innovation, empowerment fuels decision-making, and accountability unites us in achieving impactful results. Are you ready to join a team where your work makes a difference, your ideas shape success, and you are empowered to take charge of your career? Let’s build something great— together!

What We Offer :

  • Medical, Dental, and Vision start the first day of the month following your date of hire
  • 401 (k) match
  • 15 days paid time off and paid holidays, including 2 floating holidays
  • Career growth and advancement

Digital Marketing Manager

We are seeking a digitally savvy Paid Media and Web Marketing Expert to own the execution of marketing programs and campaigns that drive sales and conversion for ServiceMaster BioClean. This role will have a strong emphasis on PPC campaign management, reporting, website content calendar management, and general digital marketing support. You’ll work cross-functionally with internal teams and external partners to execute effective digital strategies and drive impact

Compensation

This position offers a salary of 90-100K.

Schedule

Fully remote Mon-Fri 8-5

What You’ll Do

  • Own the planning and execution of paid media strategies with a focus on PPC campaigns (Google Ads, Bing, LinkedIn, etc.).
  • Build, launch, and optimize PPC campaigns, including keyword strategy, ad copy development, audience targeting, budget pacing, and bid management.
  • Monitor and analyze PPC performance, generate regular performance reports, and deliver actionable insights to stakeholders.
  • Manage reporting dashboards and compile weekly, monthly and quarterly summaries for leadership review.
  • Coordinate and maintain the website content calendar, ensuring timely updates to web pages, landing pages, and campaign content.
  • Collaborate with creative teams and external partners to develop digitally optimized assets for paid media and web use (ad graphics, landing pages, banners, etc.).
  • Track and report on key marketing KPIs across paid media, web, and other digital channels to inform future strategy.
  • Maintain accurate digital asset libraries, marketing calendars, and approval workflows with key stakeholders.
  • Own budget tracking for digital campaigns, ensuring accurate and timely invoicing and expense submissions.
  • Collaborate with the SEO team to identify keyword synergies, optimize landing page content for both organic and paid performance, and ensure a cohesive search strategy across channels.
  • Manage relationships with platform representatives to stay informed about new features, resolve issues, and ensure optimal service.
  • Conduct market research and competitor analysis to identify new opportunities, refine targeting, and ensure our paid media strategies remain competitive and effective.
  • What You Bring

  • 5-6 years of experience in digital marketing with a strong focus on paid media / PPC campaign management.
  • Hands-on experience managing PPC campaigns across platforms such as Google Ads, Bing, or similar.
  • Proficiency with web content management systems (e.g., WordPress, Drupal) and an understanding of SEO best practices.
  • Experience with marketing analytics tools (e.g., Google Analytics, Looker Studio) for campaign reporting and insights.
  • High proficiency in Microsoft Office Suite, especially Excel and PowerPoint, for reporting and presentations.
  • Excellent project management skills with strong attention to detail.
  • Strong written and verbal communication skills.
  • Ability to manage multiple priorities in a fast-paced, changing environment.
  • Collaborative mindset and strong interpersonal skills for working with cross-functional teams and external partners.
  • Analytical mindset with the ability to extract insights from digital performance metrics to report back up to leadership.
  • Self-starter with a drive to continuously improve marketing execution and effectiveness, while focusing on ROI.
  • About ServiceMaster Brands

    ServiceMaster® Brands® is a leading franchise provider of needs-based residential and commercial services in the restoration, cleaning, moving, and bioremediation industries. Founded in 1929, the company is home to over 3,200 franchisees across 4,600+ locations serving over 1,000,000 homes and businesses each year. ServiceMaster was founded with a deep commitment to integrity and customer service and does business under seven brands today across 50 states and nine countries that generate more than $3.5B in system-wide sales : ServiceMaster Restore®, ServiceMaster Clean®, ServiceMaster BioClean®, Merry Maids®, TWO MEN AND A TRUCK®, TWO MEN AND A JUNK TRUCK®, and Indoor Science.

    While each brand maintains a distinct identity, we share a commitment to our vision to Become the most admired brand in each industry we serve . Working as part of our team means bringing your best ideas to work every day and seeing the impact of your contributions. Stars in our company at all levels are builders—they love to create, lead and see their plan come to life. Our best people understand that while great ideas are important, they require incredible focus and teamwork to execute.

    We live by our purpose to Be there when you need us ™. This extends to our team members, where we are dedicated to our team’s growth, well-being, and success- every step of the way.

    ServiceMaster Brands is headquartered in Atlanta, Georgia.

    Roark Capital Group acquired ServiceMaster Brands in October 2020. Roark focuses on investing in the consumer and business services sectors, with a specialization in multi-location and franchised businesses. Since inception, affiliates of Roark have invested in 100 multi-location, franchised brands, which collectively generate $62 billion in annual system revenues from 66,000 locations in 50 states and 89 countries. Please visit www.roarkcapital.com to learn more.

    It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.

    If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process at  weacknowledge@servicemaster.com

    California Applicants :

    Background checks are required, and qualified applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

    Privacy Policy : https : / / www.servicemaster.com / california-applicant-privacy-notice /

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