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Director of Marketing Technology

Director of Marketing Technology

VirtualVocationsDes Moines, Iowa, United States
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A company is looking for a Director of Marketing Technology.

Key Responsibilities

Define and execute the strategy for the marketing technology ecosystem, ensuring scalability and alignment with business priorities

Lead the selection, integration, and optimization of marketing platforms, ensuring seamless workflows and measurable impact

Champion AI adoption across marketing, enhancing processes like predictive lead scoring and journey orchestration

Required Qualifications

10+ years in marketing technology or digital marketing, with 5+ years in senior leadership roles

Hands-on expertise with AI / ML-powered marketing capabilities and strong understanding of data architecture and privacy compliance

Proven success leading CRM, MAP, CDP, and analytics platform strategy and execution

Experience in modernizing legacy systems and building best-in-class marketing technology stacks

Track record of establishing governance and performance frameworks that drive measurable business outcomes

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Director Of Marketing • Des Moines, Iowa, United States

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