Content Marketing Manager Job at HealthDyne, LLC in Lakeland

The Content Marketing Manager is a strategic storyteller responsible for shaping and executing the content strategy across WellDyne and HealthDyne. This position creates high-impact content that drives business growth, strengthens brand positioning and engages clients, prospects, members and patients. This is a hands-on role that requires agility across a range of content projects and communication initiatives. The ideal candidate blends creative thinking with strong execution skills to deliver cohesive messaging across channels and audiences.

Essential Duties and Responsibilities

Develop and execute the enterprise content strategy aligned to business goals and brand positioning.

Create and manage editorial calendars and messaging frameworks across both WellDyne and HealthDyne.

Write and edit content across channels, formats and audiences ensuring a consistent brand voice and clear value messaging.

Collaborate with stakeholders across marketing, sales, product, proposals, operations and executive leadership to support cross-functional initiatives.

Track content performance and engagement metrics to inform content planning and optimization.

Manage external agencies or freelance contributors as needed to scale content development and execution.

Areas of Focus / Specific Responsibilities Content Development

Create content for key marketing assets, including sales collateral, case studies, presentations, website copy, videos and more.

Write and schedule content across owned channels, including web, email and social media.

Support internal campaigns that reinforce brand culture that can be amplified externally.

Review, proof and edit communications to ensure clarity, consistency and accuracy.

Collaborate closely with marketing, design and proposal teams to align messaging across all external-facing assets.

PR and Thought Leadership Efforts Develop and execute earned media strategies, including proactive outreach to targeted media outlets.

Identify and manage PR agency or freelancer to extend reach and impact.

Support award submissions and speaking engagements to elevate brand and executive visibility.

Ghostwrite articles, social content and thought leadership pieces for executives and subject matter experts (SMEs).

Define KPIs and track performance to measure effectiveness of PR and thought leadership efforts.

Client and Member Communications Own communication strategy for members, patients and clients.

Write and edit communication pieces that support product launches, service updates and ongoing engagement.

Partner with cross-functional teams to identify needs and develop messaging that supports business and client objectives.

Brand Messaging Own and evolve messaging frameworks across both WellDyne and HealthDyne.

Ensure a consistent voice across all channels from marketing campaigns to member and patient touchpoints.

Develop positioning guides and talking points to help internal teams and partners communicate consistent brand messages.

Audit and refresh content to align with updated messaging and brand priorities.

Education and Experience Bachelor’s degree in marketing, Journalism, Communications or related field

5-7 years of content marketing, communications or editorial experience

Exceptional writing, editing and storytelling skills across formats and audiences

Experience with successful cross-functional collaboration

Strongly preferred, but not required : Healthcare, PBM or life science experience

B2B marketing experience

Experience managing PR agencies or media relationships

Knowledge, Skills and Abilities Strong computer skills in Word, PowerPoint, and Excel

Excellent verbal and written communication skills – writing samples are encouraged

Strong proofreading and editing skills

Exhibit great creativity and resourcefulness and good problem-solving skills

Must be able to handle a wide work variety and work in a fast-paced environment

Must be a detail-oriented, organized, self-starter and have an ability to prioritize workload

Willingness to travel up to 10% of the time

#J-18808-Ljbffr