Area Director of Sales and Marketing

Compensation Type : Yearly Highgate Hotels :

Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. Highgate’s portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition.  Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry-leading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team consisting of some of the industry’s most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in London, New York, Dallas, and Seattle.

Location :

Residence Inn Salinas

17215 El Rancho Way

Salinas , CA 93907

Overview :

The Area Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for customary sales related segments to include group & volume transient for the anchored property (serving as Director of Sales & Marketing), and additionally responsible for overseeing and managing area sales & synergies for other market hotels assigned. The individual is expected to stay ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams to insure budgeted revenues are met or exceeded. The Area Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.

This Area role is an ideal stepping stone toward gaining multi-hotel oversight experience in preparation for a larger regional oversight responsibility.

Responsibilities :

• Responsible for leading & driving top line revenue for customary sales segments to include group, volume transient for the primary hotel, as well as providing oversight to the sales leaders at the other area hotels assigned.
• Assesses & reacts to market trends, market share & the competitive hotel environment.
• Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
• Act as the hotel’s voice of the customer and communicate key issues / concerns at all levels of the organization.
• Fluent in reading / assimilating / using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace / position & a wide array of traditional hotel reporting.
• Ability to understand and communicate market trends, demand generators, supply / demand and economic factors affecting hotel performance.
• Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
• Understand GEO source & ability to develop a plan to penetrate the primary markets.
• Develop / implement key segment strategy & managing key accounts (both existing & target).
• Design effective sales deployment schemes & market assignments.
• Develop sales goals designed to achieve budget & market share targets.
• Manage group pace measurement and set sales production goals.
• Manage sales activity & travel schedule.
• Take the lead and manage owner relations, communications and expectations on behalf of Highgate Hotels for primary hotel as well as the other area hotels assigned.

Qualifications :