Marketing Campaign Specialist

NASHVILLE, TN

730A Freeland Station Rd

Nashville, TN 37228, USA

Overview

RJ Young is seeking a detail-oriented and strategic Marketing Campaign Specialist to lead the development and execution of integrated marketing campaigns that drive awareness, engagement, and growth. This role manages cross-channel campaign planning and serves as a central point of coordination between internal stakeholders and external agency partners for creative, paid media, and public relations initiatives. The ideal candidate is a strong project manager, clear communicator, and collaborative team player who thrives at the intersection of strategy, content, and execution.

Responsibilities

Campaign Planning & Execution

Build and execute integrated marketing campaigns across business lines and target segments

Manage all campaign components including email, direct mail, landing pages, ABM, LinkedIn Ads, and paid media

Serve as the primary liaison with agency partners

Coordinate timelines, deliverables, and approvals across internal teams (content, sales, design, digital)

Use Asana for project and task management, ensuring on-time delivery and visibility. Monitor campaign performance and contribute to optimization recommendations

Public Relations & Media

Collaborate with PR agency partners to develop and distribute press releases

Maintain and update media lists and outreach plans

Coordinate internal approvals, executive quotes, and launch communications

Identify and manage submissions for relevant industry and company awards

Location & Acquisition Launch Campaigns

Lead communications planning and execution for new office locations and acquisitions

Coordinate press releases, welcome kits, ribbon-cutting events, and Chamber of Commerce involvement

Partner with agencies and internal teams to launch localized marketing campaigns

Update location maps, websites, and internal platforms in support of go-to-market efforts

Own internal and external stakeholder communications for major launches

Marketing Communications & Editorial Oversight

Maintain the marketing editorial calendar and ensure alignment across content channels

Collaborate with agency and internal partners to produce campaign messaging, scripts, and supporting assets

Ensure brand consistency across marketing materials, digital channels, and email communications

Stay informed on partner programs and vendor promotions to support co-marketing opportunities

Represent marketing in regular check-ins with key partners and technology providers

Coordinate agency and partner meetings and ensure integrated support across PR, content, design, and paid media

Physical Demands

Prolonged periods of sitting at a desk and working on a computer.

Position Type / Expected Hours of Work

This position is full time in our Nashville location.

Required Education and Experience

Minimum 58 years of experience in marketing, with a focus on go to campaign planning and execution

Strong project management and organizational skills; familiarity with Asana or similar tools

Experience managing external marketing agencies and creative partners

Experience running paid media campaigns and reporting

Experience with ABM platforms and strategies

Experience with go to market strategies and campaign metrics / reporting

Excellent written and verbal communication skills

Demonstrated ability to drive cross-functional alignment and meet deadlines

Familiarity with integrated campaign channels, including email, social, paid media, and direct mail

Asana

HubSpot

Jasper, SEMrush, GA4

LinkedIn Ads

Paid Media

ABM platforms

Oktopost

Additional AI tools

Preferred Education and Experience

Experience in B2B or multi-location marketing environment

Exposure to acquisition or location-based marketing programs

Previous go to market or growth marketing role

Knowledge of direct mail strategy and execution

Experience in technology companies

AAP / EEO Statement

RJ Young provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Other Duties

Please note that the job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Qualifications

Required

Advertising Expert

Analytical Expert

Communication Expert

Multitasking Expert

Strategic Planning Expert

Education

Bachelors or better in Marketing. High School or better in General Studies.

Experience

Experience listed in responsibilities above.

Licenses & Certifications

Equal Opportunity Employer

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