Digitas North America is hiring : Associate Director, Media Investment in New Yor

Overview As Associate Director, Cross Channel Investments, you will provide investment leadership across all paid media channels, including but not limited to TV, OOH, video, audio, social, search, display, and influencer. In this role, you will liaise with the channel investment teams to ensure a consistent go-to-market approach and develop synergies with our Media Strategy and Data and Analytics teams to exceed campaign KPIs. To help with this, we’re looking for an outstanding Associate Director who can win the hearts of clients, inspire teammates, and skillfully juggle multiple pieces of business.

Sound like you? Read on.

Responsibilities Leadership

Partner with the marketplace, build relationships, and co-lead channel negotiations as needed

Establish and maintain strong partnerships with relevant media partners in the media ecosystem (i.e. Google, Facebook, Amazon, etc.)

Oversee the work of multiple channel specialists, managing workflow, QA process, providing strategic guidance and oversight and ensuring operational excellence across all stages of tactical planning and buying

Serve as a central point of contact for clients and internal teams for the client investment portfolio, with oversight from account leadership

Speak fluently to multiple media channels, calling on deep expertise from activating one or more channels

Work alongside Channel Teams and Media Strategy to determine how best to spend media dollars to drive outcomes with account leadership oversight

Bring innovative solutions and out of the box thinking to partners and clients

Develop thought leadership on media marketplace evolution, ensuring delivery of strong point of view and industry knowledge

Manage and maintain relationships with internal practice leads and full investment team

Aid in delivering bespoke agency solutions and offerings to evolve client relationship

The role reports to VP / VPGD, Investments

Planning & Optimization

Lead tactical plan development and recommendations, ensuring cross channel and channel tactical recommendations ladder up to the media strategy and are backed up by industry trends, competitive and media insights

Liaise with channel teams in the creation, distribution and evaluation of RFPs in the marketplace

Partner with channel teams to assess proposals and negotiate pricing, added value and more

Create and maintain channel activations on a holistic media plan and flow chart by partner with associated details (flighting, placements, targeting, cost, etc.)

Develop cross-channel budget shift decisioning and recommendations with assistance from senior account leadership to maximize profitability and exceed client goals

Oversee total dollars in market, monitoring pacing and navigating over and underspends by channel, and performance cross channel

Establish processes, where needed, to deliver operational excellence across buying and execution

Work within teams to troubleshoot campaign management issues as they arise or identify when to escalate to senior account leadership while also effectively partnering with cross functional teams and senior account leadership to appropriately communicate issues with clients

Reporting & Analysis

Liaise with Data & Analytics (DNA) on cross channel performance analysis and reporting

Liaise with DNA and channel teams on optimization recommendations and opportunities

Liaise with DNA and channel teams on learning agenda & test and learn strategies

Qualifications

7+ years of media planning and buying experience, with a strong foundation in media channel investment and activation

Bachelor\'s degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent

Analytical background - comfort with data and numbers

5+ years of people management experience, overseeing five or more reports in an account management / client services team

Deep industry relationships with ad tech firms, brand teams, and publisher / platform partners

Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients

Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others

Able to package, merchandise, and sell in concepts and new opportunities

Strategic thinking and able to see the bigger picture

Self-starter with ability to work independently and in a collaborative team setting

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL

• E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range : $95,950 - $150,995 annually. All your information will be kept confidential according to EEO guidelines.

Job Details Seniority level : Not Applicable

Employment type : Full-time

Job function : Marketing and Sales

Industries : Advertising Services

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