Senior Manager, Product Marketing

Senior Manager, Product Marketing

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Senior Manager, Product Marketing

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Zelis

A Little About Us

Zelis is modernizing the healthcare financial experience across payers, providers, and consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts – driving real, measurable results for clients.

A Little About You

You bring a unique blend of personality and professional expertise to your work, inspiring others with your passion and dedication. Your career is a testament to your diverse experiences, community involvement, and the valuable lessons you've learned along the way. You are more than just your resume; you are a reflection of your achievements, the knowledge you’ve gained, and the personal interests that shape who you are.

Position Overview

Zelis is seeking a results-oriented Product Marketer to support the strategy and execution for provider payments solutions within the Payments Optimization business unit. This impactful role is responsible for driving provider growth and retention through insight-driven marketing, product commercialization, and sales enablement. The Senior Manager will contribute to business results and collaborate across functions to launch new products and features, while supporting strategic initiatives that advance provider payments.

Key Responsibilities

Strategic Leadership : In partnership with the VP, product marketing, develop and execute annual marketing plans that align with business objectives and market opportunities.

Product Launch Leadership : Lead and / or support planning and execution of new product and feature launches for provider audiences, coordinating cross-functional teams and ensuring effective execution to maximize market impact and adoption.

Product Commercialization : Partner with product and commercial leaders to build and evolve go‑to‑market strategies, value propositions, and sales enablement assets that drive growth and retention.

Positioning and Messaging : Ensure the positioning and messaging for the provider product portfolio reflects market and buyer insights as well as competitive context. Champion messaging internally and externally.

Market Intelligence & Data Analysis : Drive a research agenda to uncover provider needs, market trends, and competitive dynamics. Demonstrate comfort with data, segmenting audiences, and translating findings into actionable insights.

Content Development : Collaborate with demand generation, digital, and field marketing teams to ensure messaging is consistently and effectively delivered across all channels and campaigns. Provide guidance and hands‑on support to translate positioning into thought leadership, case studies, solution briefs, web content, presentations, data sheets, whitepapers, and sales playbooks.

Cross‑Functional Collaboration and Influence : Build networks and partnerships across the enterprise to drive alignment and results.

Performance Management : Develop and track product‑level KPIs, manage product marketing budgets, and present marketing impact and results at business unit performance sessions.

Innovation & Execution : Support the creation and management of plans, product launch calendars, and marketing campaigns that address key business challenges and deliver measurable results.

Qualifications

8+ years of progressive B2B marketing experience, with a strong track record in product marketing.

Deep understanding of payer, provider, and payments landscape is a plus; channel experience with payers and providers strongly preferred.

Proven ability to define and execute product positioning, commercialization, and sales enablement strategies.

Demonstrated success in developing and managing marketing plans with direct impact on business results.

Exceptional written and verbal communication skills; adept at influencing and presenting to leaders and external partners.

Bachelor’s degree required; MBA or Master’s preferred.

Ability to travel up to 20%.

Visa Sponsorship

Please note at this time we are unable to proceed with candidates who require visa sponsorship now or in the future.

Location and Workplace Flexibility

We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote‑friendly culture, and all employee work locations are based on the needs of the position and determined by the Leadership team. In‑office work and activities, if applicable, vary based on the work and team objectives in accordance with company policies.

Base Salary Range

$95,000.00 - $127,000.00

Benefits

Zelis’ full‑time associates are eligible for a highly competitive benefits package, including a 401(k) plan with employer match, flexible paid time off, holidays, parental leaves, life and disability insurance, and health benefits such as medical, dental, vision, and prescription drug coverage. Additional discretionary bonus plans, commissions, or other incentives may be available depending on the role.

Equal Employment Opportunity

Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Accessibility Support

We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and / or interview process, please email

TalentAcquisition@zelis.com .

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities, duties, and skills from time to time.

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