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Channel Strategist

Channel Strategist

GlobalchannelmanagementDallas, Texas, United States
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Channel Strategist needs 5 years marketing automation experience in Marketo.

Channel Strategist requires :

  • 3 years experience in channel strategic role.
  • DALLAS, TX, LAS VEGAS, NV
  • 5 years marketing automation experience in Marketo.
  • 2 years experience in CRM Microsoft Dynamics.
  • Experience working within flowchart applications Visio.
  • Strong communication skills, with the ability to write and deliver clear, actionable plans and technical requirements.
  • Experience in understanding, interrogating and distilling data and insights from a broad range of sources.
  • Detail-orientated and organized with excellent project management skills.
  • Self-starter with the ability to troubleshoot and problem solve.
  • Experienced within Marketing Automation Platform (Marketo) to deliver regular reports and draw insights on historical lead data, audience attributes, and lead performance metrics to support channel planning strategies.
  • Familiarity with marketing automation operational lead management programs such as lead scoring, lead source, lead lifecycle.
  • Familiarity with CRM tools Microsoft Dynamics and Salesforce.
  • Experience working with CRM teams to support lead management optimizations across marketing and sales.
  • Lead, audience management
  • Measurement & Performance Analytics
  • Channel Planning & Strategy

Channel Strategist duties :

  • Collaborate with marketing and sales operations stakeholders to gather insights for channel plans and capability advancement.
  • Document current state processes and workflows and propose opportunities for optimizations and customer journeys to improve CRO.
  • Benchmark industry metrics for lead management and maintain lead management guides and playbook for stakeholders.
  • Support project management to ensure detailed channel requirements are outlined for channel operational activation.
  • Prepare technical requirements documentation for CRM, Web development, and operational teams to support client experience optimizations and activation across SVB applications.
  • Support Sales Operations critical requests in tracking form submissions within same day turn around.
  • Identify trends, gaps, and opportunities from raw lead data to support channel plans and strategies.
  • Track KPIs and performance of channel campaigns while partnering with analytics.
  • Partner with analytics in maintaining lead reporting and translate data into visuals for channel plans.
  • Conduct complex troubleshooting for stakeholders to identify root cause problems, implement fixes, and propose long-term solutions in collaboration with MarTech and Operations to prevent future reoccurrences.
  • Collaborate with stakeholders in identifying target audience attributes and work cross-functionally in maintenance of audience segmentation.
  • Incorporate audience targeting recommendations within channel plans.
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    Strategist • Dallas, Texas, United States