Marketing Manager

Marketing Manager

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

The Marketing Manager will lead the development and execution of marketing tactical plans for the Dental, Vision, and Voluntary (Dvv) benefits portfolio & Student Health. This role will support hands-on project execution to drive awareness, engagement, and growth across multiple market segments, including small group, middle market, and national accounts.

The ideal candidate will be a collaborative marketer with a strong understanding of the healthcare benefits landscape and experience managing cross-functional initiatives. This role will focus on content development, project management, and stakeholder alignment.

Key Responsibilities

Strategic Planning

Contribute to annual marketing planning and roadmap development for Dvv & Student Health.

Support the creation and refinement of go-to-market strategies and value propositions.

Participate in leadership check-ins and cross-functional alignment meetings.

Leverage market research and competitive insights to inform strategy and messaging.

Marketing Execution & Content Development

Develop creative briefs and manage the end-to-end production of marketing assets (e.g., flyers, sell sheets, digital content).

Coordinate with internal teams, agencies, and vendors to ensure timely delivery and brand alignment.

Maintain and update marketing materials in response to compliance or product changes.

Support onboarding and open enrollment communications in collaboration with vendors

Project & Operations Management

Maintain asset inventories and shared repositories (e.g., Highspot).

Track project timelines, deliverables, and performance metrics.

Ensure consistent messaging across all channels and touchpoints.

Required Qualifications

5+ years of experience in marketing, preferably in healthcare, insurance, or employee benefits.

Proven ability to manage complex projects across multiple stakeholders and product lines.

Strong communications skills with an ability to create and deliver updates to executive leaders.

Experience with digital marketing platforms, creative production, and vendor management.

Strategic mindset with the ability to execute tactically.

Preferred Qualifications

Familiarity with Dvv product lines and the Aetna ecosystem.

Experience supporting B2B marketing efforts.

Comfort working in a matrixed organization with shifting priorities.

Education

Bachelor's degree in marketing, communications, or related field.

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is :

$54,300.00 - $159,120.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include :

Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.