Digital Marketing Specialist

Job Description : Digital Marketing Specialist.

Organization : Yankton Thrive.

Reports To : CEO.

Position Summary :

The Digital Marketing Specialist is responsible for developing and executing creative marketing strategies that promote Yankton Thrive’s mission across business services, workforce, economic development, and tourism initiatives. A strong focus will be on content creation — primarily social media, and digital campaigns with some photography, videography, — to elevate the Yankton Thrive and Visit Yankton brands. The ideal candidate will demonstrate awareness of community events and knowledge of the local business climate while embracing teamwork and innovation. They will leverage tools, including artificial intelligence, to enhance storytelling, streamline processes, and expand Yankton Thrive’s reach.

Key Responsibilities :

• Develop and execute a digital marketing plan that supports Yankton Thrive’s organizational goals.
• Create high-quality visual content (photography, video, graphics) that highlights the Yankton community, businesses, and tourism assets.
• Manage social media channels by creating engaging content, scheduling posts, monitoring engagement, and analyzing results.
• Use AI tools to enhance marketing efficiency, content creation, audience targeting, and campaign performance.
• Design and distribute digital calendars, e-blasts, and other marketing communications.
• Develop advertising campaigns (digital and traditional) that reach diverse audiences.
• Track analytics for campaigns and prepare reports to guide marketing decisions.
• Support event marketing through creative campaigns, video recaps, and live content.
• Ensure brand consistency across all digital platforms and marketing materials.

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