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Principal Product Designer

Principal Product Designer

APR ConsultingNew York, NY, United States
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A client is looking for a Principal Product Designer who will lead the end-to-end product design of strategic, consumer and internal innovations.

Position : Principal Product Designer

Location : New York, NY 10003 (REMOTE)

Pay Rate : $70 / hr. - $80 / hr. on W2 (depending on experience)

Duration : 6 months

Hours : 1st shift, M-F, 40 hrs. a week

Preferred Time Zone : EST ONLY

  • This is a Remote position
  • Some Travel to New York required

A portfolio is required

Overview :

We’re looking for a visually driven, AI forward, detail-obsessed Principal Product Designer to join the Accelerator Team. In this strategic role, you’ll experiment with using and incorporating AI into new workflows and big vision projects. You’ll work closely with cross-functional teams—including Visual Designers, Illustrators, Animators, Product Managers, Engineers, Researchers, and Content Designers—as well as Senior Leadership. Your focus will be on delivering intuitive and visually stunning experiences that reflect the client’s design excellence, product values and pushes boundaries on how teams can work and deliver value to our users. Your work will span multiple client’s products, with particular emphasis on product thinking, visual design craft, layout, typography, brand expression, and pixel-level precision.

You’ll partner directly with leadership to define and elevate the design direction of high-impact initiatives.

Roles and Responsibilities :

Who You Are

  • A master of product design thinking, visual craft, with deep expertise in layout, typography, color, and brand application.
  • Experienced in designing across a range of surfaces—including native mobile and web.
  • Comfortable with ambiguity and confident in building new design directions from the ground up (0 → 1).
  • A skilled communicator who can present, defend, and iterate on design work at all levels of the organization.
  • Effective in cross-functional collaboration, with the ability to influence.
  • Able to adapt, learn and pivot quickly based on feedback, research and testing.
  • Curious about emerging tools and technologies, particularly AI’s role in design workflows.
  • Proficient with Figma, Generative AI and Prototyping tools, to explore, refine, and present design ideas.
  • Able to push beyond standard patterns and expectations.

    • Qualifications

  • Experience designing for web, iOS and Android platforms, with a strong understanding of platform guidelines and best practices.
  • 6+ years of experience designing digital products, with a strong emphasis on visual design.
  • A portfolio showcasing elegant, high-quality design across product experiences.
  • Deep understanding of user-centered design principles and the ability to balance brand with usability.
  • Excellent communication and collaboration skills, with experience presenting to executive stakeholders.

    • Key Responsibilities

    Lead the end-to-end product design of strategic, consumer and internal innovations.

    Integrate and help define the use of AI tools in the Product Design workflow.

    Deliver intuitive, elegant solutions that reflect a deep understanding of user needs, business goals, and brand expression.

  • Set a high bar for design quality; obsess over details, from typography and spacing to motion and micro interactions.
  • Collaborate cross-functionally with product, engineering, research, and content to turn ideas into polished, user-centered solutions.
  • Work upstream with company leadership to shape design direction on strategically critical initiatives.
  • Partner with researchers to gather insights and iterate based on evidence and feedback.
  • Present design work with clarity, confidence, and a strong rationale grounded in user and business goals.
  • Guide feedback discussions and apply input in ways that strengthen the work without compromising vision.
  • Mentor other designers and foster a culture of creative excellence and continuous refinement.

    • How does this role fit within the team / department? Accelerator team is responsible for 0-1 initiatives and to date has been working with designers from other teams and BUs. This hire will allow them to execute with greater autonomy and provide valuable skillsets needed to deliver on 0-1 initiatives.

    Overview of the team : Accelerator team is responsible for innovation, 0-1 initiatives and experimentation with using AI models in product, engineering, prototyping and design workflows.

    Key team goals : Work directly with and on teams with ideation, education, access support, prototyping, design frameworks and over all approach in a post genAI world. We’re mandated to try new approaches, tools and services in order to help disseminate findings and successful approaches across the company.

    Primary responsibilities (daily / weekly) :

  • Lead the end-to-end product design of strategic, consumer and internal innovations.
  • Integrate and help define the use of AI tools in the Product Design workflow.
  • Present design work with clarity, confidence, and a strong rationale grounded in user and business goals.

    • Key projects or initiatives for the role : Client Browser, AI Workflows, Office hours, education and presentations session,

    Success metrics or KPIs for this role : Teams positively helped, AI adoption, prototypes delivered… and adopted, quality of works, time / effort improvements

    How is success measured? New process adoption, satisfaction from customer, % transformation across relevant areas, spend on ai, quality improvement (subjective), time improvement (w / o quality sacrifice) also subjective.

    Candidate Profile

  • Must-have skills / qualifications (technical, soft skills, certifications, tools) :
  • A master of product design thinking, visual craft, with deep expertise in layout, typography, color, and brand application.
  • Proficient with Figma, Generative AI and Prototyping tools, to explore, refine, and present design ideas.
  • Able to adapt, learn and pivot quickly based on feedback, research and testing.
  • Comfortable with ambiguity and confident in building new design directions from the ground up (0 → 1).
  • Ideal experience level (years, leadership, industries) :
  • 6+ years of experience designing digital products, with a strong emphasis on visual design.
  • Any preferred industries or companies for background?
  • Digital consumer products
  • Product Design
  • Design Studios and Ad Agencies
  • Desired personality or work style :
  • Optimistic, open, curious, unafraid of failure, always learning, iteration over perfection, collaborative, calm, experimenting
  • Key attributes or values sought in the candidate :
  • Adaptable, good communicator and mentor, can help people see a better way without feeling its criticism

    • Interview process (who, how many rounds) :

  • 2 rounds total
  • Round 1 : 45min Portfolio Review & Hiring manager screen
  • HM
  • Round 2 : 30min Presentation & 30min each X-functional 1 : 1s
  • HM (attends presentation)
  • Interviewer 1 (attends presentation + 1 : 1)
  • Interviewer 2 (attends presentation + 1 : 1)
  • Interviewer 3 (attends presentation + 1 : 1)

    • About our client :

    Our client is a subsidiary of an American multinational telecommunications company for its media and online businesses.

    About APR :

    Since 1980 APR Consulting, Inc. has provided professional recruiting and contingent workforce solutions to a diverse mix of clients, industries, and skill sets nationwide.

    We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

    Don't miss out on this amazing opportunity! If you feel your experience is the match for this position please apply today and join our team. We look forward to working with you!

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    Principal Product Designer • New York, NY, United States