Google Ads Specialist (Healthcare Marketing)

About Psycle Health

Psycle Health is a performance marketing agency helping mental health and wellness clinics grow through targeted, compliant, and conversion-focused advertising. We partner with clinics offering treatments like TMS, Spravato, ketamine therapy, and integrative psychiatry to drive high-quality leads and improve patient access to life-changing care.

Our clients trust us to manage their digital presence, scale paid advertising campaigns, and optimize every step of the patient journey, from click to conversion. Were a small but scrappy team passionate about mental health, ethical marketing, and results that actually matter.

Were now looking for a

Google Ads Specialist

who thrives on data, precision, and performance, someone who understands how to turn clicks into real patients and scale local campaigns that change lives.

About the Role

Youll own the full lifecycle of Google Ads management for a portfolio of healthcare clients, from keyword research and campaign setup to A / B testing and optimization.

This role combines

performance marketing ,

conversion strategy , and

analytical storytelling . Youll work with account managers, creatives, and our analytics team to make every campaign efficient, compliant, and conversion-focused.

If youre passionate about driving measurable growth in healthcare, love testing new ideas, and get excited about shaving dollars off CPL while boosting patient leads, youll fit right in.

What Youll Do

Google Ads Management

Plan, launch, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) focused on

local healthcare lead generation .

Conduct keyword research, competitor analysis, and audience segmentation to maximize reach and efficiency.

Manage campaign budgets, pacing, and bidding strategies to drive consistent, cost-effective patient inquiries.

Continuously test and iterate on ad copy, targeting, and creative to improve CTR, CVR, and ROI.

Maintain clean campaign structure and ensure all ads comply with healthcare advertising guidelines.

Landing Page Optimization & A / B Testing

Edit and A / B test

landing pages

to improve user experience and conversion rates.

Collaborate with designers and copywriters to create high-performing, message-aligned pages.

Track and report on conversion funnel data bounce rates, CVR, and form submissions to identify bottlenecks and wins.

Analytics & Reporting

Set up, QA, and monitor tracking using

Google Tag Manager

and

GA4 .

Analyze data and provide clear, actionable insights that inform strategy and budget allocation.

Build client-facing dashboards and performance summaries using Looker Studio or Sheets.

Partner with account leads to share key findings during weekly and monthly performance reviews.

Optimization & Strategy

Audit and refine campaigns regularly to identify scaling opportunities and inefficiencies.

Develop local targeting strategies (zip-code level, radius, and demographic segmentation).

Collaborate with the content and creative team to align campaigns with patient messaging.

Stay current on algorithm updates, Google policy changes, and evolving healthcare ad trends.

What Were Looking For

Experience

24 years of hands-on experience managing

Google Ads

campaigns (agency experience preferred).

Proven track record running

local lead generation campaigns

~ ideally in healthcare, medspa, or other regulated industries.

Demonstrated ability to lower CPL and scale accounts while maintaining quality and compliance.

Skills

Strong working knowledge of

Google Ads ,

Google Analytics (GA4) ,

Google Tag Manager , and

Search Console .

Comfortable working within and analyzing data from

CRMs

(HubSpot, Salesforce, etc.).

Experience building or editing

landing pages

and tracking forms.

Proficiency in

Looker Studio ,

Google Sheets , and performance reporting.

Understanding of SEO and keyword intent as it relates to paid strategy.

Preferred

Familiarity with

GoHighLevel (GHL) .

Experience running

healthcare or multi-location local campaigns .

Google Ads / Analytics certification.

Experience with CRO tools (Hotjar, Unbounce, VWO).

Understanding of HIPAA compliance and patient privacy standards.