SENIOR MARKETING ANALYST

Senior Marketing Analyst

MICRO CENTER is the nation's leading computer and electronic device big box retailer! Our technology superstore has an industry-leading 40,000+ selection of premier computer products and the most knowledgeable staff in the business. Passion, Energy & Commitment describe life at Micro Center. We are passionate about customer service and developing long-term customer relationships. We are looking for those that are committed to these same values.

Micro Center's Marketing Team is currently looking for a Senior Marketing Analyst for our Customer Strategy and Analytics Team who can lead digital reporting, dashboarding, and analysis to personalize our customer journeys. The right candidate should not only have a strong understanding of digital marketing tactics and strategies but be a dynamic storyteller enabling them to provide strong recommendations and insights to personalize our digital customer journeys. While metrics, statistics and reports are important, being able to derive a meaningful story with key insights or trends and present that to leadership is critical for this role.

If you're part digital analyst and part business strategist, and you enjoy diving into the data yourself to find out the "Why", this is an exciting opportunity to grow with Micro Center's expanding Marketing team.

Major Responsibilities :

• Work directly with the Marketing Analytics Manager, Senior Director Analytics and Customer Strategy, Chief Marketing Officer and team to strategize and implement insights that help drive strategic decisions
• Develop regular and ad hoc analysis and reporting rooted in drawing out digital campaign performance insights, optimization and recommendations to improve KPI's
• Own the measurement and insights for website optimization and A / B testing
• Deliver or automate weekly reports to the organization utilizing BI tools including Google Analytics, Bloomreach Customer Data Platform and Microsoft Excel
• Lead the overall strategy and execution of web tagging and tag management initiatives acting as our Google Analytics (Universal Analytics and Google Analytics 4), Google Tag Manager, and Bloomreach Tag Manager expert
• Lead the continued development of our marketing channel attribution analysis
• Manage & grow consumer focused analytics practices, staying on top of 'best of breed' technologies and vendors

Relationships :

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To succeed one will need to be :

MICRO CENTER OFFERS EXCEPTIONAL BENEFITS :

OUR GROWTH OPPORTUNITIES :

At Micro Center, we empower our employees to set their sights high and blaze their own trails. This is a place where your future success and growth are truly a result of your own efforts and achievements. Our teams are made up of motivated individuals who work hard to advance their careers. Join our team and see how hard work, loyalty, competitive spirit and unwavering commitment to the customer can take you and your career to new places.

Micro Center is an Equal Opportunity Employer.