Senior Marketing Data AnalystVirtualVocations • Lakeland, Florida, United States
Senior Marketing Data Analyst
VirtualVocations • Lakeland, Florida, United States
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A company is looking for a Senior Data Analyst, Marketing.
Key Responsibilities
Develop a comprehensive understanding of marketing channel efficiency and customer behaviors
Optimize SEM bidding strategies to enhance customer acquisition and ROI
Collaborate with stakeholders to align marketing objectives and drive business impact
Required Qualifications
4+ years of relevant experience
A degree in economics, psychology, computer science, statistics, mathematics, or a related quantitative field
Expert-level knowledge of SQL
Experience analyzing large datasets and building reports with business intelligence tools
Strong statistical understanding of online testing methodologies
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Marketing Data Analyst • Lakeland, Florida, United States
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