Director of Marketing, B2C Home Services

Job Description

Job Description

Calling all OHIO Home Services Marketing Pros — This Is Your Moment.

If you’ve ever wished for the chance to take everything you’ve learned — and lead the marketing charge at a trusted remodeling brand poised for explosive growth — get excited because your golden opportunity has arrived.

Who Are You?

You constantly build your direct response marketing skills. You’ve engineered lead machines that never sleep. You’ve outperformed marketing and demand generation in the most competitive B2C industries. You’ve turned digital and traditional marketing channels into high-octane lead fuel for sales teams — and you’ve done it in B2C verticals like home remodeling, replacement windows, roofing, HVAC, windows, gutters, basement refinishing, flooring, landscaping, and similar trades.

Now you’re ready to own it all — strategy, structure, spend, and scale. If that’s you, keep reading.

We’re Improveit Home Remodeling , a top-performing, fast-growing company with over 35 years of proven success and a clear path to continued growth.

We specialize in bath, window, and kitchen remodeling — and we’re expanding aggressively into new markets and categories.

We’re looking for a Director of Marketing who doesn’t just “get” B2C direct response marketing — but has led it, optimized it, scaled it, and obsessed over it . If your superpower is generating homeowner leads that turn into revenue, and if you’ve done it in verticals like home remodeling, roofing, HVAC, plumbing, siding, insulation, or replacement windows , we want you leading our next chapter of growth.

What You’ll Own

This isn’t a “keep the trains running” job. It’s a build-it-and-scale leadership role — ideal for a marketing growth architect who thrives at the intersection of creative, performance, analytics, and team development.

Direct Response Marketing / Demand Generation

• Drive all facets of our B2C direct response marketing engine to create interest and demand in our products and services.
• Lead our digital marketing strategy across Google Ads, Meta, YouTube, SEO, programmatic, display, retargeting, and paid social .
• Manage media spend with a performance mindset focused on CPL, CPA, appointment rate, lead quality, and revenue attribution .
• Build robust test-and-learn roadmaps to continuously optimize channel mix, creative, messaging, and targeting strategies.

Funnel Strategy & Lead Conversion

Leadership & Team Development

Marketing Strategy & Execution

Creative Direction & Asset Development

Analytics & Performance Optimization

Cross-Functional Collaboration

What You Bring

What We Offer

Ready to Take the Stage?

If you're a high-performing B2C marketer who knows what it takes to dominate in home services — and you're hungry to build, lead, and grow at scale — then let’s talk.

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