Director of Marketing

Job Description

Job Description

We are looking for an experienced Director of Marketing to lead and execute strategic marketing initiatives for our client in Philadelphia. This role requires a dynamic leader with expertise in brand development, digital marketing, and communications strategy, particularly within law firm / legal services industry. You will be responsible for driving brand awareness, optimizing marketing operations, and implementing innovative strategies to achieve business goals.

Responsibilities :

• Develop and oversee comprehensive marketing strategies that enhance brand visibility and align with organizational goals.
• Lead the creation and execution of digital marketing campaigns, including SEO, paid search, and paid social initiatives.
• Manage brand development and ensure consistency across all marketing channels.
• Implement effective marketing automation tools to improve campaign efficiency and deliver measurable results.
• Build and execute a robust content strategy that supports business growth and engages target audiences.
• Drive social media marketing efforts to expand reach and foster meaningful engagement.
• Analyze marketing performance using tools like Google Analytics to identify opportunities for improvement.
• Collaborate with cross-functional teams to ensure alignment with business objectives and industry best practices.
• Develop and maintain strong relationships with external partners and vendors to support marketing initiatives.
• Monitor industry trends and competitor activities to inform strategic decisions.
• Proven experience in a senior marketing leadership role, preferably within the detail-oriented services or law firm industry.
• Strong expertise in digital marketing, including SEO, paid search, and social media advertising.
• Demonstrated success in developing and managing brand strategies.
• Proficiency in marketing automation tools and analytics platforms such as Google Analytics.
• Excellent communication and leadership skills, with the ability to manage and motivate teams.
• Strategic thinking and problem-solving abilities to drive business growth.
• Knowledge of B2B marketing practices and trends.
• Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.