Sr. Strategist

MRM / / McCann is a leading Customer Experience Agency that puts people first. This philosophy guides our approach to creating moments that matter to both people and brands. Through data infused insights and engaging creative that is enabled through technology, we build seamless, connected experiences that result in profitable relationships. The agency is part of the Interpublic Group (NYSE : IPG) and a lead agency in the McCann Worldgroup network, with 40+ offices across North America, Latin America, Europe, the Middle East and Asia-Pacific. For more information, please visit www.mrm-mccann.com.

About the Role :

We're seeking a Senior Strategist who can seamlessly blend consumer insight, data interpretation, and storytelling to shape strategies that elevate GM brand websites (Chevrolet, Buick, GMC, and Cadillac). This role is ideal for someone who is both analytical and creative-someone who sees the big picture but knows the details matter, too.

As a senior member of the team, you'll lead the development of content and communication strategies that drive long-term customer value, deepen engagement, and improve user experience across GM's digital ecosystem. You'll be a collaborative partner to account leads, creatives, data teams, and clients, with the confidence to guide strategy conversations and the discipline to execute.

Responsibilities :

• Lead development of cross-channel digital and content strategies that strengthen customer relationships and increase conversion
• Collaborate closely with internal teams and client stakeholders to uncover opportunities rooted in customer needs and business goals
• Translate research and performance data into actionable insights, compelling narratives, and clear strategic POVs
• Write and deliver creative briefs that inspire standout work and ensure alignment with strategic intent
• Shape messaging frameworks and content architecture across web platforms with attention to SEO, personalization, and brand voice
• Partner with analytics teams to define KPIs, measurement strategies, and testing plans
• Conduct communications audits, user journey evaluations, and competitive benchmarking to inform recommendations
• Stay informed on automotive trends, consumer behavior, and emerging digital tools / technologies
• Mentor junior strategists and contribute to a strong, collaborative strategic culture
• Confidently present strategy work internally and externally, adapting messaging for senior stakeholders

Education and Experience

NO THIRD PARTY RESUMES ACCEPTED.

MRM is an EEO / AA employer and does not discriminate on the basis of race, color, religion, creed, gender , sexual orientation, age, gender identity, marital status, citizenship, disability, genetic information or veteran status or any other basis prohibited by applicable federal, state, or local law. MRM participates in e-Verify.

If you require reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below :

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c) US Mail - ATTN : Human Resources, 360 W. Maple Birmingham, MI 48009

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