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Social Media Growth Lead (Minneapolis)
Social Media Growth Lead (Minneapolis)HeyPropellant • Minneapolis, MN, US
Social Media Growth Lead (Minneapolis)

Social Media Growth Lead (Minneapolis)

HeyPropellant • Minneapolis, MN, US
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Propellant is a rapidly growing digital marketing agency based in NE Minneapolis, working across industrial, creative, and climate-focused brands. We build content engines for clients and ourselves, everything from manufacturer campaigns to original short-form series about the future of the planet.

Were looking for a Social Media Growth Lead who lives and breathes the short-form world and knows what it takes to actually win there. Youll help us manage and grow multiple social channels across YouTube, LinkedIn, Instagram, TikTok, and Threads , supporting both client work and internal creative projects.

This is a freelance, 1520 hr / week role at $25 / hr , with a flexible schedule but an expectation to join us in our NE Minneapolis office once a week to talk strategy, performance, and ideas. The ideal candidate will have a proven track record of growing social media channels and accelerating existing accounts through strategic content planning, platform-specific optimization, and understanding of current trends and algorithms.

What youll do

  • Create titles, descriptions, and upload, short-form videos across multiple platforms
  • Schedule, track performance, spot trends, and help shape growth strategy
  • Manage comments and community engagement (we like real humans here)
  • Create or assist with thumbnails and light social graphics
  • Collaborate with our creative and production teams to test ideas and scale what works

What were looking for

  • Proven experience growing organic social channels (with examples)
  • You understand short-form content at a gut level, what hooks people, what doesnt, and why
  • Youre organized, self-directed, and genuinely curious about what makes content grow
  • You stay up to speed on platform changes, algorithms, and emerging creators
  • Bonus points if youve worked with analytics tools or can mock up visuals quickly
  • If you want to help build audiences for ideas that matter, from clean tech to fun local storytelling, wed love to meet you.

    To apply : Send us your portfolio, social links, or examples of accounts youve helped grow to Taylor@heypropellant.com. Tell us what platforms youre strongest on and what kind of content makes you hit follow.

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    Growth Lead • Minneapolis, MN, US