Finish Line is hiring : Brand Content Specialist (Social Media) in Boulder

The Brand Content Specialist produces evergreen, trend-driven social content while driving measurable growth across the brand's social channels. Bringing a strong understanding of internet culture and social media trends, this role produces shareable, scroll-stopping content that increases key metrics like followers, shares, saves, and comments. The Brand Content Specialist uses performance insights to optimize strategies, identify growth opportunities, and ensure all content supports broader brand and marketing goals. This individual should effectively exhibit JD Finish Line's core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following main duties :

• Maintain editorial calendars and content pipelines, ensuring all assets are delivered on time and to a high standard.
• Manage daily posting, reviewing all content for accuracy, brand alignment, and visual quality.
• Coordinate with internal teams to keep content production on schedule.
• Create engaging content that drives audience growth, boosts engagement, and strengthens the brand's presence across social channels.
• Monitor internet trends, memes, and viral formats, translating them into content ideas that resonate with digital audiences.
• Engage with the online community through comments, messages, and timely cultural moments.
• Analyze social performance metrics and adjust content strategy to optimize results.
• Test new content formats, features, or posting strategies to increase reach and engagement.
• Foster conversations and connections within the community to strengthen brand loyalty.
• Additional duties and projects as required.

Education and / or Experience

Required Computer and / or Technical Skills

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy. Pay range : $55,000 - $65,000 (Depending on Experience); 10% bonus target. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.

#LI-DNI

The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy. Pay range : $55,000 - $65,000 (Depending on Experience); 10% bonus target. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.

This job description is not intended to cover all aspects, duties, and / or responsibilities required of employees. Employees may be asked to perform additional duties outside of normal job scope on a temporary or permanent basis per company policy. The company reserves the right to modify this job description with or without notice.

EEO Statement :

The Finish Line, Inc. is an Equal Employment Opportunity employer and is committed to complying with all federal, state, and local EEO laws. The Finish Line, Inc. prohibits discrimination against employees and applicants for employment based on race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other characteristic or class protected by law. The Finish Line, Inc. provides reasonable accommodations in accordance with applicable laws, including for disabilities, pregnancy, and religious practices.

Need accessibility assistance to apply?

Applicants who require accessibility assistance to submit an employment application can either call Finish Line at (317) 613-6890 or email us at talentacquisition@finishline.com. A member of our Talent Acquisition team will respond as soon as reasonably possible. (This email address and phone number is only for individuals seeking accommodation when applying for a job.)