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Director of Sales & Marketing

Director of Sales & Marketing

The Archetype StrategyDallas, TX, US
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Director of Sales & Marketing Location :

  • Remote (U.S. preferred) — Travel Required  Company : Archetype Infrastructure Solutions About Us Archetype Infrastructure Solutions is a fast-growing firm specializing in telecommunications and structured cabling solutions .
  • We deliver mission-critical infrastructure to support modern businesses and organizations in construction, utilities, and civil engineering.

Our services include :

  • Fiber Optic Services — Splicing, termination, testing, and maintenance.
  • Low Voltage Cabling — Structured cabling, Cat5e / 6 / 6a, and backbone solutions.
  • Distributed Antenna Systems (DAS) — Enhanced wireless coverage and network expansion.
  • Wi-Fi & Network Solutions — Installation and optimization of wireless networks.
  • Data Center & Server Room Infrastructure — Rack and cabinet installations, power management, and cooling solutions.
  • We are building a reputation for reliability, innovation, and results, and we’re now ready to scale.
  • The Opportunity We are seeking a Director of Sales & Marketing to take full ownership of our growth strategy.
  • This leader will design and execute the go-to-market plan, expand brand visibility, and generate inbound client interest — all while enjoying the flexibility of a remote role with the excitement of in-person travel for client engagement, networking, and industry events .
  • Key Responsibilities Sales Leadership Develop and execute a sales strategy targeting mid-market and enterprise clients across telecom, data infrastructure, and construction.

    • Own the full sales cycle :

  • prospecting, pitching, negotiating, and closing.
  • Build and manage a pipeline of qualified opportunities.
  • Over time, hire and mentor a small team of sales / business development professionals.
  • Marketing & Growth Launch marketing campaigns that clearly communicate our telecom and infrastructure solutions.
  • Build case studies and client success stories that highlight our fiber, cabling, DAS, Wi-Fi, and data center expertise.
  • Manage online presence (LinkedIn, SEO, website) to ensure Archetype is discoverable and trusted.
  • Explore partnerships, industry events, and PR opportunities to position Archetype as a leader in telecom and cabling solutions.
  • Strategy & Reporting Partner with company leadership to define growth targets and priorities.
  • Establish KPIs for sales and marketing performance and provide regular reports.
  • Identify new markets, verticals, and opportunities for expansion.
  • Qualifications 5–10 years of experience in B2B sales, business development, or marketing, ideally in telecommunications, infrastructure, or industrial services .
  • Proven track record of building and closing pipelines from scratch.
  • Strong understanding of digital marketing and inbound lead generation .
  • Entrepreneurial, hands-on, and comfortable working in a growing company environment.
  • Exceptional communication and relationship-building skills.
  • Willingness to travel regularly for client meetings, conferences, and industry events.

    • Bonus :

  • Existing network of telecom, construction, or IT infrastructure contacts.
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    Director Of Sales Marketing • Dallas, TX, US