VP of Strategic Marketing

Vp Of Strategic Marketing And Client Engagement

We are looking for an experienced VP of Strategic Marketing and Client Engagement. In this leadership role, you will drive the development of innovative marketing strategies designed to align with client business goals and enhance engagement through data-driven approaches. This position requires a strong blend of strategic vision, analytical expertise, and collaborative leadership to deliver impactful results for healthcare and life sciences clients. Candidates must have experience with both B2B HCP audiences and B2C Physician audiences. This role requires quarterly travel throughout the East Coast.

Responsibilities :

• Partner with clients to develop and implement marketing strategies that align with their business objectives and deliver measurable outcomes.
• Oversee cross-functional collaboration across marketing, analytics, and product teams to optimize media strategies, improve audience targeting, and enhance engagement.
• Utilize data insights to curate audience segmentation and design campaigns tailored to specific client needs.
• Play a key role in business development efforts, including campaign performance analysis and strategies for revenue growth.
• Create and execute plans aimed at improving client satisfaction, retention rates, and overall revenue.
• Collaborate with analytics teams to ensure data-driven recommendations support omnichannel marketing initiatives.
• Lead strategic planning efforts in close coordination with data science and engineering teams to deliver insight-focused solutions.
• Mentor and manage account management, analytics, and strategy teams to drive operational excellence and foster growth.
• Develop comprehensive strategic roadmaps that guide client projects and enhance marketing program effectiveness.
• Support the alignment of marketing strategies with organizational growth objectives and industry trends

Requirements :

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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