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Global Marketing Manager Aerospace & Defense MOLYKOTE Vespel

Global Marketing Manager Aerospace & Defense MOLYKOTE Vespel

DuPontNewark, DE, US
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Global Marketing Manager (GMM), Aerospace & Defense

Reporting to the Global Marketing Leader for MOLYKOTE & Vespel, the Global Marketing Manager (GMM), Aerospace & Defense will be responsible for developing and implementing the global strategic marketing plan for the aerospace & defense market segment. This role will also be responsible for the implementation of the strategic plan at the regional level with support from marketing colleagues globally for both MOLYKOTE specialty lubricants and Vespel parts & shapes businesses. The strategy will outline the plan for addressing the most challenging wear and friction opportunities, identifying new business models & use cases, while creating a collaborative cross-functional and cross-regional growth mindset throughout the organization.

As a global champion of strategic marketing functional competencies, this role will develop a deep understanding of global & regional market trends, competitive landscape, and needs based customer segmentation by market / adjacency to expand addressable market and drive share gains, as well as outline the regional implementation and communication plans in collaboration with marketing communications & marketing team members globally. The GMM will be accountable for the long (5+ year) and mid-term growth of the market segment and for supporting the commercial team with global & regional insights to facilitate accurate demand planning, pricing, and customer targeting at the segment / technology level. The ideal candidate will have relevant market experience while personally demonstrating a strong external focus and proactively develop close working relationships with key local customers and partners within the aerospace & defense market segments. This role will also offer opportunities to develop & establish responsibilities in other markets as well.

The GMM will be expected to develop a global where to play / how to win marketing strategy for the market segment and be able to write formal marketing plans. They will also lead a global market segment team in conjunction with key account managers, application & business developers to align on action plans around innovations, product launches, and application case studies.

Location : USA (flexible with options to work Remote)

Primary locations include OH, DE, CT, and VA

Roles / Responsibilities :

  • Own & drive business growth within the Aerospace & Defense segments through the development of a global market strategy.
  • Stay updated on industry developments, regulations, & innovations related to DuPont's business interests.
  • Translate market changes into opportunities for Vespel & MOLYKOTE while developing a business case to execute the associated strategy.
  • Develop & maintain 4P marketing strategy and execution plans optimized for regional customer needs-based segmentation.
  • Guide regional execution of market plan by closely working with cross-functional teams globally.
  • Understand customer growth strategies and focus areas to deliver top-line revenue & gross margin performance; Evaluate customer needs and preferences to identify market trends, new markets, and new innovations.
  • Drive execution of innovation launches to capture value & drive sustainable growth in the businesses.
  • Utilize CRM system to monitor active sales pipeline at the customer level to have clarity on how to drive both short and long-term growth, as well as innovation strategies.
  • Utilize digital & traditional marketing channels to reach target audiences and increase brand visibility & recognition.
  • Collaborate with regional sales and technology leadership to ensure resources are effectively prioritized and aligned with market segment-technology objectives.
  • Networking with industry experts, customers, prospects & other key influencers in our value chain through industry conferences, events, tradeshows & direct engagement opportunities.
  • Monitor competition with support of customer facing team & execute competitive analysis while proactively communicating needs and growth ideas to key stakeholders.
  • Partner with marketing communications to develop & implement appropriate communications strategies.

Minimum Qualifications :

  • Bachelor's degree in marketing, engineering, or another related field.
  • 10+ years of aerospace and / or defense market development experience.
  • Demonstrated business and financial acumen with ability to collect and analyze data and communicate insights effectively.
  • A leader who naturally connects & builds strong relationships with others, demonstrates strong emotional intelligence, and possesses the ability to communicate clearly & persuasively (lead by influence).
  • Ability to quickly understand unfamiliar markets through primary research and analysis and develop strategic plans to address those markets.
  • Technical knowledge and the ability to communicate technical information to various audiences.
  • A highly self-motivated and results-driven professional with excellent interpersonal skills.
  • A change agent who conveys a sense of urgency and drives issues to closure.
  • Demonstrated success in working in global, diverse & cross functional teams.
  • Solid organization skills including attention to detail and multi-tasking skills. Strong project management expertise. A strategic thinker.
  • Excellent written and verbal communication skills.
  • Travel : This position requires 25% travel (at times more)
  • Language : English

    • Preferred Qualifications :

  • Channel Management experience
  • Education : MBA
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