Sales Manager (SMERF)

Sales Manager

The Sales Manager targets and coordinates sales efforts within the Social, Military, Educational, Religious, and Fraternal (SMERF) market segments. This position involves the initiation and development of quality leads to ensure revenue growth. The primary responsibility of the Sales Manager is to develop existing accounts and actively solicit new business to maximize revenue while fostering strong client relationships.

Essential Functions :

• Approach all encounters with guests, clients, and team members in a friendly, service-oriented manner.
• Maintain regular attendance in compliance with Peachtree Hospitality Management standards, with scheduling adjusted according to the hotel's needs.
• Maintain high standards of appearance and grooming.
• Always comply with Peachtree Hospitality Management standards and policies to ensure safe and efficient hotel operations.
• Target and develop business in the SMERF segments, including initiating, negotiating, and securing contracts to achieve sales goals.
• Generate revenue by prospecting new business, maintaining existing accounts, and ensuring repeat business through exceptional service.
• Conduct sales presentations, site visits, and proactive sales calls to promote the property and secure group bookings.
• Coordinate with clients to understand their specific needs and ensure seamless execution of events and group accommodations.
• Collaborate with the operations team to ensure all client expectations are communicated effectively through detailed group resumes and BEOs.
• Work closely with internal departments to coordinate and facilitate group needs, ensuring the highest level of guest satisfaction.
• Monitor room blocks, group pick-up, and space utilization to maximize occupancy and revenue while adhering to property standards.
• Stay up to date on market trends and competitors, using this knowledge to inform sales strategies.
• Be proficient with Delphi to manage accounts, contracts, and group details efficiently.
• Attend networking events, trade shows, and other industry functions to represent the property and build business relationships.
• Perform other duties as requested by management.
• Participate in all training and meetings as required by management to enhance knowledge and skills.
• Performs other duties as requested by management.

Peachtree Group provides a comprehensive benefits package, including medical, dental, vision, disability, and life insurance. We also offer a generous 401(k) retirement match. To support work-life balance, we provide Paid Holidays and Paid Time Off. Additional perks include access to our Employee Assistance Program and Fund.