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Principal Consumer Base Marketing

Principal Consumer Base Marketing

MediabistroDallas, TX, United States
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Job Description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Key Responsibilities

  • Program Leadership :

Develop and oversee the strategic direction of the Movers Program, ensuring alignment with overall business objectives.

  • Implement innovative marketing initiatives to enhance customer experience and retention during the move process and beyond.
  • Customer Journey Management :

    • Map out the end-to-end customer journey for movers, identifying key touchpoints and opportunities to improve the experience.

  • Work closely with customer service and technical teams to address and resolve any pain points in the moving process.
  • Churn Reduction :

    • Analyze data and customer feedback to identify drivers of churn and develop targeted strategies to mitigate these risks.

  • Implement proactive communication and retention strategies to ensure customers remain satisfied and loyal during their move.
  • Cross-Functional Collaboration :

    • Partner with internal stakeholders, including offers, sales, product, and operations teams, to ensure seamless execution of the Movers Program.

  • Coordinate with external vendors and partners as necessary to enhance program delivery.
  • Marketing Campaigns & Digital Adoption :

    • Collaborate on the design, execution, and optimization of marketing campaigns aimed at movers, utilizing a mix of digital, social, and traditional media.

  • Collaborate on compelling content and messaging tailored to the needs of moving customers.
  • Performance Tracking and Reporting :

    • Establish key performance indicators (KPIs) and metrics to track the success of the Movers Program.

  • Provide regular reports and insights to senior leadership, highlighting program performance and areas for improvement.

    • Qualifications

  • Bachelor’s degree in marketing, Business Administration, or a related field; MBA preferred.
  • 7+ years of experience in marketing, with a focus on customer experience and retention programs.
  • Proven track record of managing complex marketing projects and achieving measurable results.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across teams.
  • Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences.

    • Why Join Us

  • Opportunity to lead a high-impact program with significant visibility and influence within the organization.
  • Collaborative and innovative work environment.
  • Competitive salary and comprehensive benefits package.
  • Career growth and professional development opportunities.

    • If you are a strategic marketer with a passion for customer experience and a proven ability to drive results, we invite you to apply for this exciting opportunity to lead our Home Internet Movers Program.

    Our Principal Consumer Base Marketing earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

    Joining our team comes with amazing perks and benefits :

  • Medical / Dental / Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs : critical illness / accident hospital indemnity / group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories
  • AT&T internet (and fiber where available) and AT&T phone

    • If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!

    Ready to join our team? Apply today!

    Weekly Hours : 40

    Time Type : Regular

    Location : Dallas, Texas

    Salary Range : $143,800.00 - $215,800.00

    It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

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    Consumer Marketing • Dallas, TX, United States