Lifecycle Marketing Manager

Lifecycle Marketing Manager

As a Lifecycle Marketing Manager at Rocket, you will develop and execute strategic communication journeys that build lasting relationships with clients throughout their lifecycle. You'll craft targeted, multi-channel campaigns that engage both prospective and existing clients while collaborating with cross-functional teams to optimize messaging and drive conversions. Your expertise in audience segmentation, channel optimization, and data analysis will directly impact client acquisition, retention, and overall business growth in our fast-paced environment.

About the Role

• Design and implement promotional communication journeys via email, SMS, push notifications and direct mail that target both prospective and existing clients
• Ensure all communication aligns with the company's brand values and marketing goals
• Work to build and refine client segments for targeted promotional communication
• Utilize audience insights to tailor communication strategies for maximum engagement and conversion
• Partner closely with the product and sales teams to build in process nurturing journeys
• Build deep understanding of data availability and prioritization for use in direct-to-consumer marketing strategies
• Balance increase in engagement while keeping opt-outs stable

About You

Preferred Qualifications

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put : We've got your back.

Rocket Mortgage was founded in 1985. Today, we're a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We're known as experts in the mortgage industry, but we're also innovators we strive to create the best experiences for our clients from beginning to end. And we're not your typical employer. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.