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Senior Product Marketing Manager

Senior Product Marketing Manager

AppZenSan Jose, CA, United States
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We’re looking for a whip-smart, strategic, collaborative, and highly empathetic product marketing and subject matter expert who has experience in the business spend management or procure-to-pay market. In this role, you’ll be a senior member on a talented product marketing team, serve as a critical player in enabling our global sales team, collaborate with your marketing counterparts and leaders from around the company to create strategies that fill our pipeline with the highest-probability opportunities, arm sales with awesome content and the right tactics to close business efficiently, and work cross-functionally to deliver programs that turn our customers into our biggest fans. You will work with the product marketing team to develop the industry’s most thoughtful positioning, head-turning messages, and evangelism that makes AppZen a must-have for CFOs and their teams.

You Will

  • Understand and be our resident expert on our product, roadmap, market, competitive landscape, and partner ecosystem
  • Create compelling and right-sized product packages and pricing
  • Help our company walk in our customers’ shoes by educating, advising, and serving as a sounding board to the sales, marketing, and customer success teams
  • Lead the creation of high-quality, “secret weapon” collateral, pitches, demos, and competitive content that help us put our best foot forward with prospects
  • Work with the entire marketing team to create fabulous thought leadership campaigns and content, like how-to blogs, thought leadership pieces, research, surveys, data reports, interactive tools, infographics, and ebooks
  • Present to prospects, customers, and analysts on thought leadership topics, product demonstrations, and more
  • Bring your humor, laughter, and awesome attitude every day
  • Advocate for use cases within AppZen : Educate our executive and product teams on industry trends and how AppZen can improve product-market fit

Must-Have

  • You’re a fast learner, insatiably curious, facile in business and product conversations with people at every level of the business
  • You’re creative, and a constant source of new ideas for how to message, how to market, and how to position AppZen for success
  • You’re analytical : you can look at a persona or customer you have no experience with, analyze it, and develop a strong point of view on the ambitions of that persona or customer and how AppZen can support them

  • You’re equally comfortable thinking strategically about the state of our business or the market, and tactically about getting the next nurture campaign done and out the door
  • You’re known to cut loose with a tall tale, movie line, terrible pun, or practical joke
  • You act with the highest integrity and give it to people straight, no matter what
  • You have zero ego, zero defensiveness, and assume the best about people (it’s a great culture, but we’re all moving fast and this attribute is absolutely critical)
  • 5+ years of experience in a combination of experiences in product marketing, product management, presales, and consulting
  • You’ve demonstrated rapid growth in responsibility and leadership in your prior roles
  • You're able to work onsite in San Jose, CA
  • MBA is a plus
  • Yep, that’s a tall order
  • Our Promise to You

  • Dignity, respect, and transparency in the interview and hiring process
  • A strong set of collaborators that you will want to be in the foxhole with
  • A manager who has your back, cares about your professional growth, and understands that the relationship is a two-way street
  • An environment where you can be yourself - quirks and all - you’ll do your best work, you will be listened to, and you’ll get the straight story
  • A strong culture that plays, laughs, and rewards hardwork
  • Competitive pay, benefits, and perks
  • We are equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

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    Senior Product Marketing Manager • San Jose, CA, United States