Principal Performance Marketing Manager, Integrated Marketing

Principal Performance Marketing Manager, Integrated Marketing

Intuit is the global leader in financial management software, pioneering the shift to an AI-driven, end-to-end platform that profoundly improves our customers’ financial lives. Within Intuit’s QuickBooks ecosystem, the Services business (Payments, Capital, Payroll, HR, Time, and related offerings) is central to helping small and mid-market businesses run operations with confidence, simplify compliance, and empower their teams to thrive.

We are seeking a Principal Marketing Manager, Services to lead strategic, cross-functional go-to-market (GTM) execution across our Services portfolio. This leader will be a key partner in shaping GTM plans, ensuring flawless execution, and driving measurable outcomes that accelerate adoption, retention, and growth in FY26 and beyond.

What you’ll bring

• 12+ years of progressive marketing experience with proven record of leading cross-functional GTM execution.
• Deep understanding of Payments and Payroll solutions and SMB / mid-market needs.
• Proven ability to deliver measurable outcomes in acquisition, adoption, retention, and growth.
• Experience leading multi-channel campaigns spanning brand, acquisition, lifecycle, and partnerships.
• Strong communication and storytelling skills, able to inspire executives and external audiences.
• Demonstrated success leveraging data, AI, and experimentation to optimize performance.
• BA / BS in Marketing, Business, or related field; MBA preferred

How you will lead

Compensation and benefits

Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach. The expected base pay range for this position is : Bay Area California $197,000 - 266,500; Southern California $183,000 - 247,500; Colorado $159,000 - 215,000; Hawaii $167,000 - 225,500; Illinois $159,000 - 215,000; Massachusetts $167,000 - 225,500; Maryland $159,000 - 215,000; Minnesota $143,000 - 193,500; New Jersey $167,000 - 225,500; New York $198,000 - 268,000; Ohio $143,000 - 193,500; Vermont $159,000 - 215,000; Washington $167,000 - 225,500; Washington DC $159,000 - 215,000. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. Intuit conducts regular comparisons across categories of ethnicity and gender to drive ongoing fair pay for employees.

Note : Referrals increase your chances of interviewing at Intuit.

#J-18808-Ljbffr