HOKA is hiring : Senior Director, Global PR, Social and Talent - HOKA in Oregon

Senior Director, Global PR, Social and Talent - HOKA

Join the HOKA team as a Senior Director, Global PR, Social and Talent, a critical leadership role focused on amplifying HOKA’s cultural relevance and positioning the brand as a global sports performance and lifestyle leader with purpose.

The Senior Director, Global PR, Social and Talent - HOKA will drive the global evergreen brand communications strategy, shaping storytelling across social, PR, brand partnerships, and cultural initiatives that reinforce HOKA’s heritage, innovation, and values and accelerate brand relevance and reach.

Key Responsibilities :

• Create a global communications strategy for owned and earned media that outlines how HOKA is positioned at the heart of culture through the intersection of running, outdoor, broader sport and lifestyle.
• Identify and activate key global cultural moments, launches and partnerships, embedding HOKA within the cultural zeitgeist.
• Oversee brand talent partnerships, ensuring alignment with cultural trends and HOKA’s brand ethos.
• Ensure that seasonal strategies align with key product launches and brand initiatives.

Social & Digital Strategy :

Global Talent Strategy :

Requirements :

What We Offer :

Equal Employment Opportunity :

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.

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