Senior Analyst, Marketing Planning and Strategy - SEO Job at Walmart in BentonviMediabistro • Bentonville, AR, United States

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Senior Analyst, Marketing Planning and Strategy - SEO Job at Walmart in Bentonvi

Mediabistro • Bentonville, AR, United States

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Position Summary

We are seeking a seasoned Senior SEO Analyst to join our Marketing team, responsible for maintaining and optimizing SEO for the Spark Driver website, landing page campaigns, and blog posts. The ideal candidate will have a strong understanding of technical SEO, excellent communication skills, and the ability to manage multiple projects simultaneously. If you have a passion for SEO and are looking for a new challenge, we encourage you to apply.

Responsibilities

Develop and implement comprehensive SEO strategies to improve website rankings and drive organic traffic.
Collaborate with the Communications team to create SEO landing pages and blog posts targeting specific audiences.
Monitor and report on SEO analytics to track SEO performance and make data-driven decisions.
Prepare monthly and quarterly marketing reports, including an expanded keyword list to track competitors and monitor progress.
Stay up-to-date with the latest SEO trends, algorithms, and best practices to continuously improve SEO strategies.
Conduct technical SEO audits to identify and fix website issues impacting search engine rankings.
Optimize website architecture and structure to improve crawlability and indexability.
Develop and maintain relationships with stakeholders and SEO vendors.

Requirements

Bachelor's degree in Marketing, Communications, Computer Science, or related field, OR equivalent work experience.

5+ years of experience in SEO, with a focus on technical SEO and content optimization.

3+ years of experience in local SEO and multilingual sites, particularly in the Spanish language, is preferred.

Strong understanding of technical SEO, including site architecture, HTML, CSS, and JavaScript.

Strong understanding of search engine algorithms and ranking factors.

Proficient in using SEO analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, BrightEdge, SEOClarity.

Experience with CMS such as WordPress and Drupal.

Strong analytical and problem-solving skills.

Excellent communication and project management skills.

Ability to work in a fast-paced environment and prioritize multiple projects simultaneously.

Preferred Qualifications

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Primary Location

702 Sw 8Th St, Bentonville, AR 72716, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and have a no-tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam\'s Club facilities. Programs range from high school completion to bachelor\'s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $70,000.00-$130,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include stock.

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Senior Strategy Analyst • Bentonville, AR, United States