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Creative Strategy Manager Job at Townsquare Media in Charlotte

Creative Strategy Manager Job at Townsquare Media in Charlotte

MediabistroCharlotte, NC, United States
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Remote position requiring close collaboration with a team.

Overview

Townsquare Ignite products and solutions include owned and operated digital properties, a proprietary digital programmatic advertising platform, and an in-house demand and data management platform. Ignite is the fastest growing revenue and profit driver of Townsquare Media.

Competitive Advantage :

  • First-Party Data Collection : As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
  • Proprietary Advertising Technology : We offer a proprietary advertising technology platform, including an in-house demand-side buying platform (DSP).
  • Integration with Multiple Platforms : Our platform integrates with over 15 digital advertising buying platforms and provides access to all major advertising exchanges and mobile apps.
  • Massive Reach : We have access to over 250 billion impressions per day.
  • Targeted Solutions and Customer Service : We provide hyper-targeted advertising solutions and offer white glove customer service.
  • Multi-Platform Delivery : Campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
  • Creative Support : We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

The Creative Strategy Manager Opportunity

Do you know a good digital ad when you see itand know exactly how to fix a bad one? The Creative Strategy Manager is a key member of our Creative Services team, responsible for transforming client goals and media plans into high-performing, visually compelling digital campaigns.

This role blends creative execution with strategic thinkingwriting sharp copy, conceptualizing inventive and creative display and video ads, and ensuring every ad not only looks great but also performs. The ideal candidate thrives in a fast-paced environment, can juggle multiple requests at once, and has a keen eye for detail, design, and results.

Responsibilities

  • Partner with clients and sales to understand campaign objectives and develop creative strategies aligned with their goals.
  • Conduct client calls to refine creative direction, messaging, and KPIs.
  • Recommend creative approaches to maximize campaign performance.

    • Creative Development

  • Write compelling ad copy for display, social, video and email marketing.
  • Conceptualize digital ad concepts including display, social, video and email marketing and provide impeccable instructions for our production team to create the assets.
  • Selecting images and / or footage or inspirations for digital ads and videos that elevate client campaigns.
  • Review creative assets, make refinements, and ensure brand alignment and effectiveness.

    • Campaign Support

  • Strategize creative updates to keep campaigns fresh and engaging.
  • Manage multiple requests simultaneously while meeting tight deadlines.
  • Collaborate with team members to continually raise the standard of creative work produced.
  • Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.

    • Qualifications

  • Strong knowledge of digital ad design principles for display, social, video and email marketing, including typography, color theory, hierarchy, and balance.
  • Proven copywriting skills for digital, social and video marketing.
  • Understanding of programmatic advertising and campaign strategy.
  • 4+ years of relevant experience in digital design, production, or advertising.
  • Ability to manage a high volume of projects while meeting tight deadlines.
  • Exceptional attention to detail and ability to identify what makes an ad effective.
  • Bachelors degree or equivalent experience required.
  • Competitive salary + bonus plan
  • 9 Paid Holidays (2 personal / floating Holidays)
  • 401(k) + Company Match
  • Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media with upward mobility opportunities

    • Why youll love working at Townsquare Ignite

    We are a team of driven individuals who push ourselves and those around us to develop personally and professionally. You can expect a dynamic and competitive work environment. To foster your success, youll take part in a comprehensive training program, surrounded by a positive and supportive culture that encourages everyone to develop themselves and others. Weve had countless internal promotions, and our goal is to continue the rapid growth of our company. Whatever your professional goals, youll have the opportunity to make steps toward your target and take your career to new heights!

    TOWNSQUARE MEDIA BROADCASTING, LLC IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

    Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Townsquare also maintains a drug and alcohol-free workplace. Improper interference with the ability of Townsquare Medias employees to perform their job duties may result in discipline up to and including discharge.

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    Manager Creative Strategy • Charlotte, NC, United States