Tatari is hiring : Senior Product Manager, Media Buying & Inventory Platform in L

Senior Product Manager, Media Buying & Inventory Platform Tatari is on a mission to revolutionize TV advertising. We work with disruptor brands to grow their business through linear and streaming TV. We combine a sophisticated media buying platform with proprietary analytics to turn TV advertising into an automated, digital-like experience.

We are looking for a Senior Product Manager to lead Tatari’s automated direct IO infrastructure . This role ensures media buyer workflows are translated into automation and that our proprietary inventory and audience data layer (the Catalog) is structured, accurate, and leveraged effectively. You will operate at the intersection of campaign management, inventory and targeting data, and platform automation, balancing technical ownership with a deep focus on media buyers’ needs to enable seamless setup, execution, and optimization of campaigns.

Responsibilities :

Understand and advocate for media buyers

Develop a deep understanding of how media buyers structure campaigns, target their audience(s), and measure outcomes.

Champion buyer requirements in product decisions so campaigns are accurately and efficiently represented within automated direct IO execution.

Translate buyer workflows into platform features that improve usability, accuracy, and efficiency.

Inventory and Audience Targeting Data

Ensure the Catalog’s inventory and targeting data are structured for both operational execution and analytical purposes.

Guarantee Catalog data is consistently reflected across downstream systems, including campaign management, reporting, and optimization tools.

Partner with data science teams to maximize Catalog data in predictive modeling and AI-driven recommendations.

Bridge business and technical teams

Translate complex media buyer needs into clear product requirements, specifications, and acceptance criteria.

Collaborate with engineering, data science, and design to ensure requirements are implemented accurately and at scale.

Serve as a connector between the commercial side (media buyers, MediaOps) and technical infrastructure teams.

Operational Enablement

Support MediaOps and internal teams by ensuring Catalog updates are timely, accurate, and aligned with evolving workflows.

Identify gaps in processes or tools and drive solutions that improve efficiency and reduce manual effort.

Tooling & Documentation

Promote adoption of Catalog tools that enhance data discovery, lineage, and documentation, making data accessible to both technical and business users.

Ensure Data Quality

Champion data quality initiatives to ensure Catalog data and business logic are accurate and reliable.

Work with engineering and QA to build guardrails and validation into Catalog workflows, reducing errors and building long-term trust.

Qualifications :

5+ years of product management experience in direct, programmatic, or digital advertising.

Strong understanding of media buying workflows and how buyers interact with DSPs.

Excellent written and verbal communication; ability to present roadmaps to senior leadership clearly and persuasively.

Customer-focused, capable of creating user stories and solutions that solve real problems.

Passionate about tools, automation, and AI-driven innovations while staying pragmatic and execution-focused.

Experience partnering with Engineering and Design to address complex problems through user research and product design.

Ability to influence without authority and secure organizational buy-in for roadmaps.

Bonus : understanding of advertising media operations; experience with data platforms, taxonomies, or inventory / targeting models (CTV / streaming preferred); experience building new products from scratch.

Compensation : Competitive salary and equity; health insurance; unlimited PTO; in-office hybrid schedule (SF, LA, or NY).

At Tatari, we believe in cultivating diverse, inclusive teams and providing equal opportunities for all.

Note : This role is currently based out of our SF, LA, or NY office with a hybrid policy until further notice.

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