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Director, Tumor Marketing - Lung

Director, Tumor Marketing - Lung

AstraZenecaGaithersburg, MD, US
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Director, Tumor Marketing - Lung

At AstraZeneca, we turn ideas into life changing medicines. Working here means being ambitious, thinking big and working together to make the impossible a reality.

The Director, Tumor Marketing - Lung will develop and implement a tumor level strategic plan for the US across and above lung cancer indications. This role will develop and implement marketing plans inclusive of identifying synergies and building new capabilities as needed in the US. You will work collaboratively with cross functional partners to develop a tumor level plan and narrative. You will be required to lead and collaborate with both internal and external customers.

This position is based at our Gaithersburg, MD campus.

Key Accountabilities :

  • Develop plans and priorities across and above brand at the tumor level to ensure franchise success and launch readiness
  • Work with Global TST to develop and deliver integrated Tumor Level Omnichannel Delivery plan for Early and Metastatic stage with all scenarios considered - Gold, Silver and Bronze level execution
  • Develop and deliver tumor level HCP, non-personal, and consumer strategy and messaging
  • Lead workstreams to deliver OneLung targeting and reporting, align indication segmentation inputs and assess channel effectiveness and KPI tracking to ensure resource maximization
  • Implement the US Lung Commercial Innovation deliverables and cross functional execution plan (Patient journey / Digital health ecosystem / Health Equity) in collaboration with US Medical to ensure a holistic overview and alignment
  • Collaborate closely with cross-functional partners (e.g. Brand Indication Leads, Customer Disease Strategy, Insights & Analytics, Market Access, Medical, Sales, Training, Corporate Affairs, Consumer, Precision Medicine, Global TST) for the development and executions of aligned lung cancer tumor strategy, capitalizing on cross-brand synergies
  • Develop and deliver key brand presentations to leadership
  • Lead agency relationships, workflow, and tumor commercial budget

Minimum Qualifications :

  • Bachelor's Degree in relevant field
  • 10 years' confirmed experience in pharmaceutical and / or healthcare industry with experience in one or more of the following : managed markets, brand marketing, sales, market research / analytics, planning
  • Prior in-line marketing experience
  • Preferred Qualifications :

  • Advanced degree in Life Science, MBA, Medical, or Pharmacy
  • Oncology experience
  • Knowledge of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics
  • Strong Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, leading ad agency, providing direction on annual budget planning)
  • Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
  • Launch experience
  • Why AstraZeneca?

    At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company

    When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

    AstraZeneca is a place where you can take ownership, step up, and innovate in a company that's growing at pace. Fast-paced and ever-changing, it takes agility and responsiveness to stay committed in our pursuit of excellence. We work together with a sense of urgency to tackle unanswered questions innovating, challenging accepted norms, making quick decisions, and taking smart risks. We've created a culture where everybody can be themselves and bring their true self to work. Our business is part of AstraZeneca's journey to cultivate a culture of inclusion and belonging by building diverse teams internally and advancing societal change on a wider scale. It's an opportunity to take accountability, be brave, speak up, step up, and disrupt to change the game for Oncology now and in the future.

    Ready to make a difference? Apply now!

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    Director Marketing • Gaithersburg, MD, US

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