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Product Marketing Associate

Product Marketing Associate

FaropointHoboken, NJ, US
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Product Marketing Associate

Established in 2012, Faropoint is a pure play RE fund manager focusing on the last mile industrial sector. Having acquired more than 500 warehouses to date, it is the most active aggregator of warehouses in the US in the past five years. Our platform is built to harness the sector's fragmentation, operating through 7 regional offices with 120+ employees in vertically integrated teams enhanced by proprietary AI-driven tools, while benefiting from compelling fundamentals like constrained supply growth, reshoring, and e-commerce tailwinds.

The Product Marketing Analyst will be a partner in our product marketing and capital development team, serving as a bridge between complex information and strategic storytelling. This role is centered on crafting compelling narratives that support fundraising efforts by transforming raw data and organizational insights into powerful marketing materials, response documents, and strategic communications.

Key Responsibilities :

  • Design and develop comprehensive response documents (RFPs and DDQs) that showcase our unique market positioning and competitive advantages
  • Act as an information alchemist, translating raw data and internal insights into visually engaging and intellectually rigorous presentations that resonate with investors and stakeholders
  • Part of the team that serves as the central orchestrator of our market narrative by synthesizing complex information from multiple departments into cohesive, compelling marketing materials
  • Collaborate cross-functionally to extract and curate the most impactful stories and data points that demonstrate our organizational strengths and market understanding
  • Create dynamic dashboards and visual narratives that transform complex information into clear, actionable insights
  • Support fundraising efforts by developing sophisticated marketing collateral that tells a compelling story of our market potential and strategic vision
  • Conduct deep-dive market research to identify emerging trends, competitive landscapes, and potential opportunities that can be leveraged in our marketing approach
  • Continuously refine our market positioning by developing innovative ways to communicate our unique value proposition

Qualifications :

  • Bachelor's degree in Marketing, Business, Economics, Data Science, or a related field
  • Minimum 3+ years of experience in a role that requires strategic thinking, data analysis, and creative communication
  • Exceptional analytical skills with a demonstrated ability to synthesize complex information into clear, compelling narratives
  • Passion for real estate and a deep understanding of the market
  • Advanced proficiency in data visualization and presentation tools (Excel, Tableau, Power BI, Adobe Creative Suite)
  • Demonstrated ability to work as a strategic problem-solver, with a keen eye for identifying unique angles and opportunities
  • Exceptional written and verbal communication skills, with the ability to translate technical information into engaging storytelling
  • Intellectual curiosity and a passion for turning data into meaningful insights
  • Proven ability to thrive in dynamic, collaborative environments that require both analytical rigor and creative thinking
  • A strong orientation towards outcomes, and a willingness to roll up your sleeves and get the job done. This is not a standard "9-5" role, and a successful candidate will be expected to be available outside of normal working hours.

    • What We Offer :

  • Competitive base salary in the $90,000-$125,000 range, commensurate with experience
  • Comprehensive benefits package including health, dental, and vision insurance
  • 401(k) plan with company matching
  • Collaborative work environment in our Hoboken, NJ headquarters
  • Opportunity to work closely with senior leadership in a growing organization
  • Exposure to institutional real estate investment operations
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    Associate Product Marketing • Hoboken, NJ, US