Paid Media Manager

Description

WHO WE ARE

Come join the company reinventing data security, empowering businesses to realize the full potential of their data. As the leading data security platform purpose-built for the cloud era, Cyera's mission is to reinvent how businesses secure data, enable agile collaboration, and boldly pursue new business opportunities. Trusted by security teams at leading global businesses, our team is proving that data security is the next big thing in cyber. Backed by the world's leading investors and working with a large and growing list of Fortune 1000 companies, we are looking for world-class talent to join us as we usher in the new era of data security.

THE OPPORTUNITY

We're looking for a

Paid Media Manager

who lives and breathes performance marketing. This is a strategic and hands-on role for someone who can design, execute, and continually optimize

multi-channel paid advertising programs

that drive qualified pipeline and measurable ROI.

The right candidate is an advertising guru, with strong knowledge of

CRO (Conversion Rate Optimization)

and a holistic understanding of the buyer's journey, from the very first ad impression to the user's experience on our website. You'll be responsible for full-funnel campaign execution, ensuring that ads not only capture attention but also convert prospects into customers

RESPONSIBILITIES :

Strategy & Execution :

Own paid media strategy and execution across multiple platforms, including

LinkedIn, Google, Meta, X, YouTube, and Reddit .

Full-Funnel Approach :

Develop campaigns that support awareness, demand generation, pipeline acceleration, and talent acquisition.

CRO Mastery :

Partner with web and content teams to optimize landing pages, ad creative, and user flows for maximum conversion.

Testing & Iteration :

Build hypotheses, run structured tests, and rapidly iterate on creative, targeting, and messaging to continuously improve performance.

Platform Expertise :

Leverage platform-specific best practices and innovations, including collaborating directly with the LinkedIn Startups team.

Cross-Functional Collaboration :

Work closely with brand, content, and product marketing teams to ensure ads align with messaging, campaigns, and overall GTM strategy.

Pipeline Focus :

Deliver measurable results tied to pipeline and revenue, not just clicks or impressions.

Analytics & Reporting :

Monitor performance dashboards, analyze data, and provide actionable insights to leadership.

Optimization :

Stay on top of what's working (and what's not), proactively adjusting budgets, creatives, and channels to maximize ROI.

Requirements

REQUIRED QUALIFICATIONS :

6+ years of experience managing paid media campaigns in B2B SaaS, ideally in a high-growth environment.

Proven ability to run full-funnel campaigns that drive pipeline, not just leads.

Hands-on expertise in LinkedIn, Google Ads, Meta, X, YouTube, and Reddit Ads.

Strong grasp of conversion rate optimization (CRO), including landing page testing and user journey optimization.

Proven experience working in a startup environment and the ability to thrive in a fast-paced, dynamic setting.

Excellent communication skills, with the ability to work collaboratively with both internal teams and external agencies.

Self-starter with a proactive mindset, capable of driving initiatives independently and seeing them through to completion.

Data-driven mindset with advanced skills in campaign measurement and optimization.

Experience managing budgets, reporting on ROI, and aligning paid media with business goals.

Creative thinker who thrives on experimentation and iteration.

COMPENSATION INFORMATION :

In addition to a standard benefits and equity package, we offer a generous salary. Final compensation will vary based on seniority and relevance of experience, location, and position requirements.

This role may be eligible for potential merit increases based on factors such as individual or company performance, time in role, and other discretionary factors.

BENEFITS - Why Cyera?

Ability to work remotely, with office setup reimbursement

Competitive salary

Unlimited PTO

Paid holidays and sick time

Health, vision, and dental insurance

Life, short and long-term disability insurance