Senior Manager - Marketing

Are You A Movement Maker? Seeking New And Exciting Career Opportunities?

Location : San Diego, CA

For the past thirty years, Whalen has provided quality furniture to customers throughout North America and the United Kingdom. We've dedicated ourselves to crafting the best quality products at the best possible price, with various style and design options. The result? You get great value at a reasonable price and beautiful furniture. As we've expanded our lines, we've brought in the best and the brightest in the industry so that we can pass along their expertise through the products we build.

Whalen's Senior Marketing Manager will lead and oversee multiple B2B marketing efforts in partnership with our divisional leads to drive sales of Whalen products in retailer stores (including but not limited to Lowes, Home Depot, and Walmart). The ideal candidate would have the ability to translate data and analytics to drive innovation and growth. This role will be focused on day-to-day account management, go-to-market planning, and the development of campaigns that fuel sales of our retail partners. Responsibilities also include managing and optimizing retail content marketing, owned and paid marketing channels, including paid media, organic social media, and paid social media / influencer strategy. Knowledge of marketing optimization, project management, automation tools, and best practices is key.

Responsibilities

• Partner cross-functionally (product, sales, design, retail) to develop and execute marketing plans for new product launches across retail channels.
• Act as a key liaison between Whalen and retail partner marketing teams to develop and optimize promotional strategies, i.e., promotional calendars, digital placement opportunities, product detail pages, and seasonal push periods.
• Leverage data and market insights to shape campaign strategy and proactively identify growth opportunities.
• Own marketing briefs, calendars, launch plans, and data synthesis.

Campaign Development & Execution

Asset Development & Brand Stewardship

Marketing Operations

Measurement & Reporting

Required Skills + Qualifications

Education & Experience

Preferred skills and qualifications

If This Sounds Like You, Apply Now!

As an equal opportunity employer, we shall consider all applicants regardless of gender, age, religion, marital status, race, sexual orientation, disability, disease, pregnancy, or trade union and / or political affiliation, and disregard all factors deemed inappropriate by local law and the International Labor Organization's Declaration on Fundamental Principles and Rights at Work.