Social Media Marketing Intern - Hybrid

Social Media Marketing Intern - Hybrid

This is a part-time internship (20 hours / week) with a hybrid schedule. You must live within driving distance of our Costa Mesa, CA office to attend in-person meetings and team sessions.

ClubLabs is a rapidly growing technology and design shop in Los Angeles, CA. We are the digital acceleration team for Auto Club Enterprises (ACE), also known as AAA we are the proving ground for ideas that exceed our members' expectations. We're a team of engineers, designers, researchers, and product managers within AAA delivering maximum value to our members and business for a smarter future.

This role reports directly into the Social Media & Advocacy team. As a Social Media Marketing intern, you'll take on a unique opportunity to support an innovative and highly visible effort at ACE to reach Millennial and Gen Z audiences via social media. You'll be trained in strategy development, proposal writing, content calendar management, competitive research, and reporting. We are looking for someone with infinite curiosity, creativity, and a willingness to welcome new challenges!

Responsibilities :

Develop repeatable and brand-aligned concepts for Instagram Stories into a content calendar.

Work with Social Media Marketing Specialist to create a proposal for an Instagram Stories program.

Execute Instagram Stories program, report results, and iterate on learnings.

Intake data on best / worst performing content on TikTok for Auto Club Enterprises, competitors, and other AAA clubs.

Work with Social Media Marketing Specialist to ideate / develop a strategy around cadence and workflow for content creation.

Develop sample monthly content calendar.

Write an SOP for TikTok content creation.

Additional responsibilities as needed :

Conduct SEO audits for social media.

Assist with one-off social media posts.

Conduct competitor analyses.

Participate in creative brainstorms.

Support other social media content creation as needed.

What you'll learn :

How to craft a proposal for leadership that garners buy-in.

How to gather and effectively organize social media insights.

How to develop a content calendar, program guide, and SOP document.

How to make and communicate data-driven recommendations.

The pay rate for this position is $30 / hour.

Remarkable benefits :

Health coverage for medical, dental, vision

401(K) saving plan with company match AND Pension

Tuition assistance

PTO for community volunteer programs

Wellness program

Employee discounts (membership, insurance, travel, entertainment, services and more!)

Auto Club Enterprises is the largest federation of AAA clubs in the nation. We have 14,000 employees in 21 states helping 17 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity we win. All of Us! With our national brand recognition, long-standing reputation since 1902, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.

"Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value."

AAA is an Equal Opportunity Employer. The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).