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Marketing Manager

Marketing Manager

NACCentreville, VA, US
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Job Description

Marketing Manager -Responsible to lead the marketing efforts in one of the NAC office locations as well as support market-sector business development strategies for the entire firm. The Marketing Manager will lead a wide spectrum of marketing and business development activities. These include managing the marketing workflow and staff priorities in the local office, preparation of proposals, SOQ’s, interviews and presentations, public relations, market research, networking, and working with the Managing Principal and designated Market Leader Principals to develop and manage marketing budgets and strategies.

The Marketing Manager is responsible to generate and lead winning proposals and shortlist presentations for NAC.

Requirements

Essential Functions :

  • Work with Principals and other seller / doers to define proposal and shortlist presentation strategies
  • Perform market research to build client, project, and competitor intelligence
  • Develop and format SOQs, proposals, and SF330 submittals in InDesign
  • Produce graphic material including PowerPoint presentations, boards, and leave-behinds
  • Create and update resumes, project descriptions, and proposal information
  • Coordinate and document client debriefs
  • Track and produce design award submittals
  • Position the firm and its staff as thought leaders
  • Work with the Corporate Communications Director to coordinate external messaging and presentation topics, and develop content for public relations and social media activities
  • Maintain photography and other visual imagery files in digital asset management system
  • Share marketing information, challenges, solutions, and lessons learned with other NAC marketing staff
  • Support and collaborate with the marketing teams in our Spokane and Los Angeles offices on proposals or other marketing efforts
  • Attend industry events, such as association meetings and conference, to build a personal network and gather intel about clients, competitors, and industry trends
  • Coordinate with the Higher Education Market Leader Principal to develop higher education business development strategies and opportunities across the firm
  • Direct the activities of the Senior Marketing Coordinator and Proposal Coordinator and support their support their professional development

Competencies

  • Knowledge of the PK-12, higher education and healthcare markets preferred
  • Critical thinking and engagement skills
  • Detail oriented
  • Superior copywriting and copy-editing skills
  • Strong verbal communication and interpersonal skills
  • Project management and coordination experience
  • Strategic thinker : ability to identify unique client needs and challenges
  • Design aptitude for creating marketing materials representative of a design firm
  • Excellent command of Microsoft Office and Adobe Creative Suite software programs
  • Experience with databases and CRM programs
  • Experience working on international marketing pursuits preferred
  • Collaborative team attitude : must be for the team; a success for one is a success for all
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