Product Marketing Specialist

Product Marketing Specialist

We're looking for a Product Marketing Specialist who thrives in a highly cross-functional environment and is passionate about bringing products to market with clarity, precision, and impact. This role will work closely with Product Management to support multiple product lines across various curriculum offerings from initial development through go-to-market (GTM) launch and adoption. Key Responsibilities :

• Own GTM Workstreams : Collaborate with product management to drive products from concept to launch, ensuring alignment across teams.
• Messaging & Positioning : Develop compelling value propositions, positioning statements, and key messages tailored to target audiences.
• Collateral Management : Create, maintain, and ensure accuracy of product collateral including web content, datasheets, and internal documentation.
• Cross-Functional Collaboration : Partner with marketing, product management, and web development teams to coordinate launch activities and content strategy.
• Content Development : Write and manage communications plans, messaging frameworks, and landing page content.
• Project Management : Lead and track multiple initiatives simultaneously, ensuring timely delivery and stakeholder alignment.
• Strategic Thinking : Balance attention to detail with a big-picture mindset to connect product features to customer value.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity / affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.